Media Garage Group — Boutique Advertising & Marketing Agency

Category: CULTURE

  • ST. PETE’S GRAND CENTRAL DISTRICT BREWERIES

    ST. PETE’S GRAND CENTRAL DISTRICT BREWERIES

    Thirsty? You’re about to be.

    Discover seven Grand Central District breweries in the video below!

    https://youtu.be/W0MXdv3zbL8

    GRAND CENTRAL DISTRICT Breweries featured:

    Grand Central Brewhouse

    • LOCATION: 2340 Central Ave | St. Petersburg, FL 33712
    • HOURS: 7 days per week | 12 p.m. to 12 a.m. | 21+ after 9 p.m.

    Avid Brew Company

    • LOCATION: 1745 1st Avenue South | St. Petersburg, FL 33712
    • HOURS: Closed Monday & Tuesday | Wednesday 12 to 8 p.m. | Thursday thru Saturday 12 to 10 p.m. | Sunday 12 to 6 p.m.

    3 Daughters Brewing

    • LOCATION: 222 22nd St. S. | St. Petersburg, FL 33712
    • HOURS: Monday thru Thursday 11:30 a.m. to 10 p.m. | Friday & Saturday 11:30 a.m. to 12 (midnight) | Sunday 11:30 a.m. to 8 p.m.

    Cage Brewing

    • LOCATION: 2001 1st Avenue S. | St. Petersburg, FL 33712
    • HOURS: Monday thru Thursday 3 to 11 p.m. | Friday & Saturday 12 p.m. to 12 (midnight) | Sunday 12 p.m. to 8 p.m.

    BAYBORO BREWING

    • LOCATION: 2390 5th Ave S. | St. Petersburg, FL 33712
    • HOURS: Monday 4 to 9 p.m. | Tuesday thru Thursday 4 to 10 p.m. | Friday 1 to 11 p.m. | Saturday 11 a.m. to 11 p.m. | Sunday 11 a.m. to 9 p.m.

    If I Brewed the World

    • LOCATION: 2200 1st Avenue South | St. Petersburg, FL 33712
    • HOURS: Closed Monday thru Wednesday | Thursday 5 to 10 p.m. | Friday 5 p.m. to 12 (midnight) | Saturday 12 p.m. to 12 (midnight) | Sunday 2 to 8 p.m.

    PINELLAS ALE WORKS

    • LOCATION: 1962 1st Avenue S. | St. Petersburg, FL 33712
    • HOURS: Monday thru Thursday 3 to 10 p.m. | Friday & Saturday 12 p.m. to 12 (midnight) | Sunday 12 to 8 p.m.

    Not featured in video:

    RIGHT AROUND THE CORNER — ARCADE BREWERY & CRAFT BEER BAR

    • LOCATION: 2244 Central Ave | St. Petersburg, FL 33712
    • HOURS: Closed Monday | Tuesday & Wednesday 5 to 10 p.m. | Thursday 4 to 10 p.m. | Friday 2 p.m. to 12 (midnight) | Saturday 12 p.m. to 12 (midnight) | Sunday 12 to 10 p.m.

    Have you visited any or all of these unique Grand Central District breweries yet? Let us know what you think in the comments!

  • NAVIGATING A BRAND THROUGH CANCEL CULTURE IN ADVERTISING & MARKETING

    NAVIGATING A BRAND THROUGH CANCEL CULTURE IN ADVERTISING & MARKETING

    At this point in history, we’re all very much aware of how culture can change at the speed of the Internet. And as long as you’re a public-facing entity, you’re fair game for scrutiny. Often, this scrutiny results in a person, brand, or organization getting “canceled.” (Sure, I could’ve spelled it “cancelled,” but I find the second “l” superfluous.) Cancel culture is as pervasive today as “Rickrolling” was in 2008. If one has Internet access, one has the power to “cancel.” In fact, in 2019, while speaking at the Obama Foundation Summit, former president Barack Obama had some thoughts on the issue:

    “The cancel culture is predicated on this idea of purity; the illusion that you’ve never compromised and you’re always politically ‘woke’ and all that stuff.”

    He continued, “You should get over that quickly. The world is messy, there are ambiguities. People who do really good stuff have flaws. People who you are fighting may love their kids and share certain things with you.”

    Every single person—living or dead—has made a mistake. Probably many. To err is human, after all. However, when it comes to brands and organizations, people expect perfect execution. So before we dive into the concept of cancel culture in advertising and marketing, let’s begin with a working definition so we’re all on the same page.

    DEFINITION OF “CANCEL CULTURE”

    It began with “call-out culture.” Those were the good ‘ol days when public humiliation was the worst-case scenario. This cultural phenomena usually entailed an individual or group “calling out” another individual or group—typically on social media—for problematic actions or statements.

    Although similar to call-out culture, “cancel culture” takes the intensity up a few notches. Typically, the scenario plays out with a well-known figure publicly sharing a questionable, unpopular, or insensitive opinion, the public taking notice and reacting, and then the figure being subsequently “canceled”—boycotted—by her/his/their followers, supporters, sponsors, and the general public.

    While call-out culture may include general outrage against a perceived offender, cancel culture may cause said offender to lose her/his/their livelihood. Cancelers often seek to financially harm the accused. This typically manifests as a demand for some form of punishment: the accused loses a job/position, power, influence, career opportunities, and endorsements. Cancel culture impacts entities such as comedians, actors, musicians, companies and brands, and even artistic expressions like songs and film.

    According to Forbes, cancel culture, in short, refers to the practice of withdrawing support for a person or company—often on social media—based on their views or actions.

    THE CULTURAL IMPACT OF THE INTERNET

    When the world shut down for a year-and-a-half due to the COVID-19 pandemic, most people became more active online. Humans are tribal creatures, so it’s only natural to look for community wherever it’s accessible. Social isolation, therefore, facilitated more online interaction. During this time, and on the heels of the #MeToo movement, the Black Lives Matter movement sparked a renewed wave of social activism. With so much of life restricted by COVID protocol, people were hungry to make meaningful change and be a part of something larger than themselves. People were ready to talk, and listen, and talk some more.

    But people have always talked. People withdrawing support from individuals, groups, or organizations once discovering they said or did something contradictory to the “values” they claim has always happened. However, what was once restricted to comment cards and letters to the editor is now Facebook updates, tweets, Instagram posts, Yelp reviews, TikTok videos, and YouTube comments. Social media has turned disagreements into calls-to-action: if someone with a social media account (70 percent of the U.S. population) discovers that a public entity said or did something that doesn’t sit right with her/him/them, they often urge other members of their communities to “cancel” the offending entity.

    We no longer live in a world where we can’t pay attention—particularly post-lockdown. We’ve spent a lot of time online in the past couple of years, so it’s only natural that we’re more keen to the words and actions of businesses, their executives, and the people with whom they associate.

    The explosion and proliferation of social media has given power to the masses to share their opinions about brands—and sway others’ opinions in the process—but 73% of those surveyed said they’re less likely to cancel a purpose-driven brand.

    Study: No Brand Is Immune to Cancel Culture, But Purpose Helps

    THE ROLE OF CANCEL CULTURE IN ADVERTISING & MARKETING

    Historically speaking, brands have stayed out of politics. They believed that if they became politically involved—particularly with regard to a divisive issue—they could potentially alienate a large chunk of their customer base. But the times, they are a-changin’.

    Brands in today’s marketplace can no longer afford to remain neutral about the issues plaguing modern consumers. Because neutral is perceived as complicit—and complicit is a death sentence. In today’s increasingly polarized political and social climate, not taking a side or a stand can be a bigger risk than alienating certain members of your customer base. If modern brands don’t adhere to their promises and “walk the walk” with regard to their mission or vision statements, consumers possess the knowledge, determination, and platforms to share this information with anyone who will listen (er, read).

    “Owning and managing a brand in the age of social media is a chaotic and fast-paced responsibility.”

    Jessica Vittorio, Managing Attorney at a Dallas-based law firm that provides counsel to startups and business owners

    The majority of people on social media live a carefully curated online existence. Millennials and Gen-Z spend a higher proportion of time online than their older peers, so it has become commonplace for these generations to meticulously select every detail of their outward-facing social “personas”—it also means that many of them indulge in virtue signalling, and encourage a *very specific* strain of “wokeness” among friends, followers, and even business or brand accounts. However, the idea of being “woke” means different things to different people, so it’s essentially guaranteed that mistakes will be made. Businesses and brands are comprised of humans, and humans are fallible. Further, businesses and brands are being held to—let’s get real—often “performative” standards that no amount of awareness or eggshell-walking can help them live up to. They can’t be all things to all people.

    According to a 2021 Porter Novelli study, no brand is excluded from cancel culture, even those with loyal fans. Among those surveyed:

    66% of people say even if they love a company’s products or services, they will still “cancel” a company if it does something wrong or offensive.

    CONSUMER REACTION MIGHT SURPRISE YOU

    In a 2018 study, Global communications firm, Edelman, found that two-thirds of consumers worldwide now buy based on beliefs.

    However, the same study found that 56% of consumers believe too many brands “use societal issues as a marketing ploy to sell more of their product.” Cancel culture is not always directed at outwardly irresponsible brands, but also toward brands perceived to be “overplaying their social and environmental credentials.”

    Swedish vegan milk brand Oatly, for example, has always been a favorite of eco-friendly consumers (and this writer) for their sustainable practices. However, in September 2020, fans of the brand began boycotting the company after learning via a Twitter thread that it sold $200 million shares to a consortium that includes Blackstone, an investment firm that has been accused of contributing to deforestation in the Amazon.

    HOW TO NAVIGATE YOUR BRAND THROUGH CANCEL CULTURE

    As the old adage goes, “reputation is everything,” and no one feels this more than brands trying to manage, sustain, and continuously engage their consumer base under the increasingly vigilant eye of social media and the 24-hour news cycle.

    So if you’ve come here for cut-and-dry answers, you’ve come to the wrong place. Because there are no clear answers to this modern dilemma. It’s easy to say, “Just do the right thing!” But at this point in history, what seems like the “right thing” externally may have negative or unethical implications behind the scenes. There’s no surefire way to protect businesses and brands from getting “canceled”—especially if said business or brand employs many people; each with her/his/their own musings and belief systems. It’s just not sustainable (or pleasant) for one’s higher-ups to micromanage on this type of person-to-person level.

    CONTROL WHAT YOU CAN

    As individuals, we only have the power to control our own thoughts, actions, and reactions to others. So that’s what we must focus on. As passive as this may seem, we just have to have a little faith in our fellow humans to make good decisions. If I can’t remember what I ate for dinner two nights ago, I certainly can’t remember something I may have said in passing 10 years ago. And sure, social media makes it much easier to keep “receipts,” but isn’t part of being a “progressive” society realizing that mistakes happen, and practicing a little forgiveness? Societal mores change. Hell, I was only able to legally marry my wife six years ago. Let that sink in. That’s only half as long as “The Big Bang Theory” was on the air. That’s only a “four lost teeth” amount of time for an average child. That’s one digit more than being able to count the years on one hand. And let’s not forget that prominent “liberal” figures were not always so supportive of LGBTQ+ rights. But we grow, and adapt, and evolve—and part of that is admitting when we were wrong and making amends.

    REALIZE THAT NOT ALL CANCELLATIONS ARE CREATED EQUAL

    The words and actions of Kevin Hart are not the same as the words and actions of Harvey Weinstein. Neither of which are even in the same ballpark as those criticizing the toy formerly known as “Mr. Potato Head” and the removal of content from Dr. Seuss’s collection.

    In Kevin Hart’s case, he tweeted some unsavory things about the LGBTQ+ community in 2009 and 2011. Let’s remember a few things:

    • Kevin Hart is a comic; he jokes for a living
    • He apologized for what he wrote nearly a decade prior
    • See my previous point about gay marriage only becoming legalized in 2015

    In Harvey Weinstein’s case, he used his power and influence to sexually harass and assault young women for 20+ years. He did severe psychological (and potentially physical) damage to countless impressionable women who were desperate to get a foot in Hollywood’s door.

    The severity of these offenses is very different. I know a certain Jewish carpenter who *may* disagree, but in the case of cancel culture, not all sins are the same.

    Then there’s the backlash from those perpetuating that the “cancel culture” narrative is for the weak. These types of people condemn Hasbro for demonstrating inclusivity by dropping the “Mr.” in their “Potato Head” toy. Many of these same people are up-in-arms about Dr. Seuss’s estate removing six books with racially insensitive content from his collection. Ironically, the Venn diagram for the “cancel culture is for weak” people and the “I’m going to boycott Nike or the NFL because one of its players put his entire career on the line to stand up for what’s right” people is essentially a perfect circle.

    DETERMINE A SET OF VALUES AND STICK BY THEM

    Sure, it would be lovely if everyone was thoughtful, and true equality existed, and TSA didn’t pat me down nearly every time I go through security because they enter my gender as male in the x-ray machine and my bra’s metal clasp sets off an alarm, but it’s just not in the cards for us. Until we expand our circles to include people, and opinions, that differ from our own, cancellations will continue. Because once we can empathize with, and understand, those who look/act/talk/believe differently than we do, we will be less likely to say or do something that may hurt them in the first place.

    Then again, if your brand is based on these very differences (e.g., “male” vs. “female” products), you may need to fully lean in. However, you can have pride in who you are and how you identify without purposely offending anyone. With the exception of those restaurants where the serving staff is mean to you “for fun,” I can’t think of a single successful brand that has a mission to hurt or offend people.

    So stand up for what you believe in, support your brand’s mission, but do so knowing that there’s absolutely no way to make everyone happy all the time. And that’s okay.

    BE PROACTIVE

    Being proactive goes beyond having a disaster plan. Yes, businesses and brands should have a plan to best respond to backlash if it were to occur: rather than feverishly deleting offensive social media posts, make sure management is prepared to speak to, and most likely apologize for, whatever incident may have occurred. However, holding a press conference or releasing a well-prepared statement is more “reactive” than “proactive.”

    Instead, consider the following:

    • Ensure diverse hiring practices in every sense of the word: race, religion, gender identity, body type, etc. If you really want your product or service to speak to the masses, you have to have a sense of what the “masses” look/feel/sound/act like. And although you surely have a “target audience,” you’re not just “selling” to a homogeneous group.
    • Forge quality partnerships: by aligning your brand with others that have similar values, you’re making a public statement that you’re committed to the cause (even if that cause is celebrating the androgyny of an anthropomorphized potato).
    • Lead with your actions: they really do speak louder than words. Build great products, offer stellar services, “walk the walk”—that way, even if you happen to make a social mistake, your intentions and the quality of your brand will win out in the end.
    • Don’t confuse compliance with leadership: bowing to your accusers is not the same as taking a stand. Performative activism is not real activism.

    As former president Obama stated, “The world is messy, there are ambiguities. People who do really good stuff have flaws.” And who are any of us to believe that we’re not flawed (the pathologically delusional, I suppose). Businesses and brands are made up of humans, and humans are inherently faulty—we can’t get away from it. But what we can do is try our best.

    If companies commit to this—trying to create the best products and services possible, trying to hire the best people, trying to communicate openly and empathetically—that’s all consumers could ask for. When a company has a transparent culture, everyone benefits—just ask Patagonia, Warby Parker, or Zappos. In the case of “cancel culture,” transparency could simply mean admitting fault, or apologizing when wrong, or even going the opposite direction and taking a firmer stance on specific hot-button issues, but explaining the reasoning behind the position. Because at the end of the day—no matter the issue—all people want is to be seen, heard, and understood.

  • ST. PETE PRIDE 2021: ALL THE BEST EVENTS IN THE GRAND CENTRAL DISTRICT

    ST. PETE PRIDE 2021: ALL THE BEST EVENTS IN THE GRAND CENTRAL DISTRICT

    Not sure if you heard, but a pandemic had other plans for us during this time last year, so this year’s Pride events are certainly welcome—even if they look a little different than before. Instead of a parade, St. Pete Pride is holding a month-long celebration in COVID-safe chunks. And although we’ll all miss the iconic parade, its absence has made way for more than 50 new activities and events throughout the city—the best of ’em happening right here in the Grand Central District!

    Enter: Pride in Grand Central

    pride in grand central

    This year, the Grand Central District Association is looking forward to bringing Pride back to where it began by hosting a series of local events including live music, sidewalk markets and a Scratch & Win game with a $500 cash prize (to name a few). Grand Central’s small businesses and neighborhoods will join forces to welcome and entertain all. So grab your planner, fire up your calendar app of choice, and get ready to party with the locals. It’s Pride in Grand Central.

    PRIDE IN GRAND CENTRAL EVENTS:

    JUNE 5 | Sip, Shop, Hooray DJ

    DJ Will from Hot1015 & Powerhouse 93 four “Pride Kick Off” Gay Rose specials. • 5:30 – 8:30 p.m.

    Sip Shop Hooray
    2053 Central Ave

    JUNE 6 | DOG BAR Corona Beach Bash

    Wet & wild dog party with sprinklers, ice pools and a foam party! • 12 – 6 p.m.

    Dog Bar
    2300 Central Ave

    JUNE 8 | TOMBOLO BOOKS AN EVENING WITH ROB SANDERS

    An evening with Rob Sanders to celebrate Two Grooms on a Cake. • 6:30 – 7:30 p.m.

    Tombolo Books
    2153 1st Avenue S.

    JUNE 11, 12 & 17 | The MAR “PLUS” Cabaret-Style Performance

    “Plus” is a cabaret-style performance giving the spotlight to LGBTQIA+ artists emphasizing those in the ever-changing “plus” subsect of the community. An all-inclusive evening featuring multiple solo artists ranging anywhere on the Pride spectrum from Lesbian to Ally and all possibilities in between. Join us at The MAR St. Pete as we lift our voices and come together to celebrate St. Pete Pride this June. • 8 – 9:30 p.m.

    **Contains adult content.

    The MAR
    2309 Central Ave

    JUNE 12 | DOG BAR Rescue Dog Yoga

    Rescue Dog Yoga with Pup Active & SPCA.
    Small vendor event noon to 3 p.m. (four vendors on site) • 11 a.m. – 12 p.m.

    Dog Bar
    2300 Central Ave

    JUNE 12 | HAWTHORNE’S Wig Out For Pride

    Pride kick off party – DJ Valley + Wig Party • 12 – 9 p.m.

    Hawthorne Bottle Shoppe
    2927 Central Ave

    JUNE 12 | SIP, SHOP, HOORAY Drag Show

    Drag Show!
    Queens: Jaeda Fuentes, Kori Stevens, newly crowned Queen of 2021. DJ LMo • 5 – 9 p.m.

    Sip Shop Hooray
    2053 Central Ave

    JUNE 12 | AWAKENING WELLNESS Night Market

    Awakening Second Saturday Market. • 6 – 10 p.m.

    Awakening Wellness
    2126 1st Avenue S.

    June 13 | GAY ST. PETE HOUSE Fashion Show

    Poolside Fashion Show. Food and drink included for $25. • 12 – 4 p.m.

    Gay St. Pete House
    4505 5th Avenue N.

    JUNE 15 | PUNKY’S BAR & GRILL Come On Caller, Make Me Holler Drag Bingo

    Drag Queen Bingo with Georgia Moore. To Benefit Rose Dynasty, Inc. • 7 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    June 15 | COCKtail QUEEREOKE

    Pride Queereoke! Come belt the anthems with some local talent. • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave

    JUNE 16 | GRAND CENTRAL BREWHOUSE Drag Queen Bingo

    Hosted by Stephanie Shippae. Free to play with 10 chances to win GCB prizes! • 7 – 9:30 p.m.

    Grand Central Brewhouse
    2340 Central Ave

    JUNE 16 | COCKtail WIGS & WIT

    3 comedians vs. 3 drag queens in a comedy battle royale. • 9 – 11:30 p.m.

    COCKtail
    2355 Central Ave

    JUNE 17 | PUNKY’S BAR & GRILL Rock The Night Away

    Erin Boone live music on the patio. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 17 | COCKtail GAY ASS TRIVIA

    Just how well do you know your gay herstory? • 8 – 11 p.m.

    COCKtail
    2355 Central Ave

    JUNE 18 | DOG BAR Lip Sync Battle

    Pride in Grand Central Lip Sync Battle with DJ Shannon C & fundraiser for Girls Rock St. Pete. • 12 – 6 p.m.

    Dog Bar
    2300 Central Ave

    JUNE 18 | PUNKY’S BAR & GRILL Whoa-Oh-Oh-Oh

    Live Radio Broadcast from Punky’s 99 Jams. The Friday Night OLDSKOOL JAM w/Z-Man and J-Vo. 99 Jams WUJM “The Burg” 99.1 FM • 8 – 11 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 18 | COCKtail THERE’S NO PLACE LIKE HOME!

    There’s no place like home! We’re glad Pride is back on Central and so are the dancers. Pole Dancers from 8 to midnight! • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave

    JUNE 19 | SIP, SHOP, HOORAY DJ & Specials

    DJ Shannon “Sip, Shop, & Kiki,” specials on clothes and drinks. • 1 – 4 p.m.

    Sip Shop Hooray
    2053 Central Ave

    JUNE 19 | PUNKY’S BAR & GRILL Brittany For The Win Live Music

    Brittany Baldwin live on the patio. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 19 | COCKtail SISSY THAT WALK

    Sissy That Walk Saturday! It’s f*ckin’ pride and our queens have something to say. • 10:30 p.m. – 2 a.m.

    COCKtail
    2355 Central Ave

    JUNE 20 | DOG BAR Biscuit Brunch

    Pride in Grand Central Biscuit Brunch. Homemade biscuits & drink specials. • 12 – 3 p.m.

    Dog Bar
    2300 Central Ave

    JUNE 20 | THE GARAGE T-Dance

    4 – 9 p.m.

    The Garage
    2729 Central Ave

    JUNE 20 | COCKtail DADDY ISSUES

    It’s Father’s Day and we love our daddies. • 8 – 11 p.m.

    COCKtail
    2355 Central Ave

    JUNE 22 | PUNKY’S BAR & GRILL It’s On Bitches! Drag Queen Bingo

    It’s On Bitches! Drag Queen Bingo with Georgia Moore. Drag Queen Bingo Sponsored by House Wine.
    Donating all proceeds to Pride in Grand Central. • 7 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 22 | COCKtail LOUD & PROUD KARAOKE

    We love our gay icons and we want ya to know. • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave

    JUNE 23 | COCKtail FRESH START: DRAG SHOWCASE

    Featuring talent that is either just starting out, or back from hiatus. • 11 p.m. – 3 a.m.

    COCKtail
    2355 Central Ave

    JUNE 24 | PUNKY’S BAR & GRILL Don’t Just Say Noe Live Music

    Lisa Noe live on the patio. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 24 | GRAND CENTRAL BREWHOUSE The Ultimate Drag Show

    Jay Miah, as seen on “The Voice,” Adriana Sparkle, and Iman will perform 2 shows in the beer garden, accompanied by DJ TC Czaritsa. Meet the performers before the shows! • 7 – 11 p.m.

    Grand Central Brewhouse
    2340 Central Ave

    JUNE 24 | MIXER’S AT OKW Drag Trivia

    Drag Pride trivia with Miranda. • 7 – 9 p.m.

    Mixers at OKW
    2451 Central Ave

    JUNE 24 | COCKtail HIDE

    There’s something so right about a man in leather. DJ and go-go boys. • 8 p.m. – 1 a.m.

    COCKtail
    2355 Central Ave

    JUNE 25 | VFW Post 39 / Urban Brew & BBQ Street Party

    Music by DJ Hoof of Q105 and a Drag Show starring Brianna Summers and special guests. Food & drink specials and 50/50 tickets will be sold to benefit local LGBTQ Charities. • 5 – 11 p.m.

    VFW Post 39
    2599 Central Ave

    JUNE 25 | MIXER’S AT OKW DJ

    DJ Bill Kody all night. $3 SKYY Vodka and $3 Fireball. • 6 – 11 p.m.

    Mixers at OKW
    2451 Central Ave

    JUNE 25 | DOG BAR DJ Fugi

    Food truck: Maggie on the Move from 5 to 9. • 8 p.m. to 12 a.m.

    Dog Bar
    2300 Central Ave

    JUNE 25 | PUNKY’S BAR & GRILL Meet Z-Man and J-Vo – Live Broadcast with Special Guest – Darden Rice

    Meet Darden Rice, St. Petersburg Mayoral Candidate, then rock the night away at Punky’s OLDSKOOL JAM – Live Radio Broadcast. • 8 – 11 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 25 | COCKtail WONDERFUL WIGS OF OZ

    Dancers and wigs and drag, oh my! • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave

    JUNE 26 | DOG BAR Unleash Your Pride

    We’re rolling out the green carpet to bring you unleashed doggie play time! Dog Bar will have doggie ice cream, misting fans to keep you and your pup cool, ice pools, swag bags for the first 25 guests, drinks specials, vendors market and more. 

    Food truck: Surly Mermaid 2 to 8 p.m.

    Lay Low After Party 9 p.m. to 12 a.m. Late night eats from Lay Low Chateau & drink specials! • 11 a.m. – midnight

    Dog Bar
    2300 Central Ave

    JUNE 26 | GRAND CENTRAL Block Party

    Enjoy the streets and sidewalks of Grand Central. The 2300 and 2400 blocks of Central will be closed on Saturday, June 26 from noon to 6 p.m. for a pedestrian-safe block party with live entertainment (including a major celebrity talent to be announced soon!) and fun times. Rainbow up! • 11 a.m. – 5 p.m.

    Grand Central
    2300-2400 Central Ave

    JUNE 26 | BLUE COTTAGE Celebrity Photo Opp

    JC Rea is the Entertainment Director at the Garage on Central Avenue. • 2 – 6 p.m.

    The Blue Cottage Home Decor
    2435 Central Ave

    JUNE 26 | AWAKENING WELLNESS Bollywood

    We’re celebrating Pride Bollywood-style with a stage drag show, music, vendors, games and prizes. • 6 – 10 p.m.

    Awakening Wellness
    2126 1st Avenue S.

    JUNE 26 | PUNKY’S BAR & GRILL Live Music

    Live Music on the Patio with Karmic Tattoo. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 26 | PUNKY’S BAR & GRILL Come Out, Come Out, Wherever You Are.

    Come Out, Come Out, Wherever You Are for Karmic Tattoo’s Pride Appearance! Diversity Makes for a Better Cocktail party sponsored by Tito’s Vodka. Saturday Night Live on the patio featuring Lisa Noe and Amy Black. Tito’s Vodka will be serving up samples and Pride swag from 6 to 8. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 26 | MIXER’S AT OKW Silent Disco

    Silent Disco. $3 SKYY & $3 Fireball. • 8 – 11:30 p.m.

    Mixers at OKW
    2451 Central Ave

    JUNE 26 | COCKtail COCK’D N LOADED

    We have some cocktails we think you should be double fisting. Mega Show starting at 9. • 9 – 11:30 p.m.

    COCKtail
    2355 Central Ave

    JUNE 27 | GRAND CENTRAL Rainbow Celebration & Sidewalk Stroll

    The Grand Finale Weekend party continues on the sidewalks of Grand Central. Enjoy Drag Brunch, Foam Party, T-Dance, Vendor Market, Dunk Booth and a Car Parade as we close out this years Pride celebration in style. • 10 a.m. – 7 p.m.

    Grand Central
    2300-2400 Central Ave

    June 27 | PRIDE CRUISE AROUND St Pete & Gulfport

    Join us as we cruise around St. Pete and Gulfport. 100% free! No entry fee. • 11 a.m. – 12:30 p.m.

    Decorate your vehicle and show your PRIDE! Meet at 10:30 and park, then promptly cruise at low speed through downtown St. Pete, then West to the Edge District in to the Grand Central District, then head to Gulfport Waterfront District, back through 22nd Street Main Street, the Warehouse Arts District, and ending in the Grand Central District.

    Drivers must be properly licensed and insured, follow all traffic laws and drive carefully! 

    #PrideinGrandCentral #ComeOUTStPete #GayStPete

    Start at Albert Whitted Park
    480 Bayshore Dr SE

    JUNE 27 | MIXER’S AT OKW Bubbles & Brunch Foam Party

    Foam party all day. Drag brunch at 1. Pop-up shops noon to 5. DJ Jayson. • 11 a.m. – 8 p.m.

    Mixers at OKW
    2451 Central Ave

    JUNE 27 | DOG BAR Doggie Fashion Show

    Vendors market continues & at 3 p.m. Pride Doggie Fashion Show. Food truck: Maggie on the Move • 12 – 6 p.m.

    Dog Bar
    2300 Central Ave

    June 27 | STUDIO b SALON Shampoo & Dunk Booth

    Dunk booth, prizes, and a spectacular new you! • 12 – 5 p.m.

    Studio b Salon
    3023 Central Ave

    JUNE 27 | PUNKY’S BAR & GRILL “Funky Pride Market” & OLDSKOOL JAM w/Z-Man and J-Vo.

    Pride Grand Finale Weekend at Punky’s “Funky Pride Market” with a variety of local vendors—featuring OLDSKOOL JAM w/Z-Man and J-Vo on the Patio. Don’t forget to take your Pride Selfie with the St. Petersburg Distillery Trolley! • 12 – 5 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 27 | HAWTHORNE’S BOTTLE SHOPPE Rock Out With Your Rainbow Out

    Patio + Parking Lot party. Rainbow beer flight. Clara Rose Ice Cream Truck. Live face painting. DJ Valley. • 12 – 9 p.m.

    Hawthorne Bottle Shoppe
    2927 Central Avenue

    June 27 | COMEOUT Block Party

    OUT and PROUD 365 block party & vendor market. • 1 – 9 p.m.

    The Garage
    2729 Central Ave

    JUNE 27 | SIP, SHOP, HOORAY DJ & Specials

    DJ Boom “HOUSE OF PRIDE” 2 to 5. Drink specials. • 2 – 5 p.m.

    Sip Shop Hooray
    2053 Central Ave

    JUNE 27 | COCKtail COCK-EYED

    It’s been a long Pride and we’re no longer seeing straight. Relax & feast your eyes on our sexy go-go boys. • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave

    And now, a word from our sponsors …

    All of these amazing events in St. Pete’s Grand Central District wouldn’t be possible without equally amazing partnerships. Meet the businesses behind your new favorite Pride party.

    PRIDE IN GRAND CENTRAL SPONSORS:

    Gallery 3100

    Opening in September 2021, Gallery 3100 is a luxury apartment company with 122 units that aims to bring urban convenience into an artful setting. Discover unique, modern, studio-, one-bedroom and two-bedroom apartments only steps away from trendy restaurants, breweries, coffee shops—and even the Tampa Bay Rays—in the vibrant Grand Central District of St. Petersburg, Florida.

    Grand Central Brewhouse

    Using European-style serving tanks that result in fresher beer and a longer shelf-life, Grand Central Brewhouse is a passionately designed brewery, taproom, beer garden and event venue that offers world-class beer and extremely knowledgeable staff members. Enjoy lagers & ales with unique and distinct flavors while gathering, celebrating and making memories at the hub of Grand Central.

    Gay St. Pete House

    Originally built in 1929 as a single-family home for the mayor of the city, Gay St. Pete House is a relaxing, clean and affordable bed & breakfast located in the center of St. Petersburg. Explore the beaches, museums and LGBTQ+ friendly Grand Central District; or relax and spend time with family and friends in this old Key West-style oasis.

    ABSOLUTELY BEAUTIFUL FLOWERS

    With more than 20 years of experience designing fresh flowers and floral arts, Absolutely Beautiful Flowers is family-owned and operated full-service flower shop and event planning company committed to offering the freshest and finest floral arrangements and gifts in all of Florida. From birthdays to weddings and everything in between, Absolutely Beautiful Flowers believes every occasion should be special.

    Your Neighborhood Realty Associates, Inc.

    Founded in 1993, this family-owned and operated real estate company helps St. Pete locals buy and sell homes efficiently and professionally. From loan prequalification to closing the deal, Your Neighborhood Realty Associates Inc. is with you throughout the entire home buying and selling process.

    Tru by Hilton

    Tru is a modern, clean and informal hotel created by Hilton, located in the vibrant Grand Central district of St. Pete. Surrounded by museums, beaches, breweries, shops and restaurants, Tru by Hilton is convenient to everything, and has a fitness center, business center, meeting rooms and offers free breakfast.

    Cocktail st. pete

    With an atmosphere that mirrors the open-minded nature of St. Pete, Cocktail is a brand new craft cocktail and dance bar in Grand Central. With at atmosphere as vibrant as the drink menu, Cocktail is the perfect weekend hangout spot, day or night.

    Come out St. Pete

    Founded in 2017 in celebration of National Coming Out Day, Come Out St. Pete is a non-profit corporation with the mission to serve the Tampa Bay community by providing activities and events that raise awareness about, celebrate and advocate for the LGBTQ+ community.

    Blue Cottage

    Located in the Grand Central District in St. Pete, Blue Cottage is a local, small home goods boutique that allows customers to immerse themselves into aesthetically beautiful environments, and perhaps add something new and beautiful to their homes. From artwork to candles to specialty foods, you can find the perfect gift or piece to refresh your living space at Blue Cottage.

    Punky’s Bar & Grill

    LGBTQ+ owned Punky’s Bar & Grill brings burgers, daily specials and their famous wings to the Grand Central District. Sit inside and watch a game or music videos on one of the large TVs, or dine outside and enjoy the St. Pete weather—no matter where you choose, you can still enjoy Punky’s entertainment. Check out Tuesday night bingo and live music every Thursday.

    TITO’S VODKA

    Crafted using old-fashioned copper pots, and made from 100% corn (so it’s naturally gluten-free), Tito’s Vodka is known as one of the most popular vodkas enjoyed in the United States. Its smooth, rich taste and affordable price make this spirit a go-to for drinking at home, or out at a bar or restaurant.

    SWINGER’s

    Located in the heart of Grand Central, Swingers is a patio bar and grill that serves a wide variety of food and drink items in a cute, beachy atmosphere. Outdoor swing chairs add an interactive (and Instagrammable!) element to the patio, while live music and specials keep visitors entertained and engaged. Stop by for brunch and treat yourself to bottomless mimosas!

    We at Media Garage Group are also proud to be sponsors of Pride in Grand Central!

    This last year has been … less than ideal … for most people and small businesses. Pride has always served as a time for locals and visitors alike to come out, enjoy delicious food and drinks, sing, dance and be their most authentic selves. And although there isn’t a parade during St. Pete Pride 2021, there are more than 50 new events for you to discover. So come out to the Grand Central District, the birthplace of Pride, and celebrate with us at Pride in Grand Central!

  • GRAND CENTRAL DISTRICT OF ST. PETERSBURG VIDEO TOUR (VOL. 1)

    GRAND CENTRAL DISTRICT OF ST. PETERSBURG VIDEO TOUR (VOL. 1)

    WELCOME TO THE GRAND CENTRAL DISTRICT

    Home to more than 350 locally owned and operated independent businesses, the Grand Central District of St. Petersburg, Florida, spans between 16th and 31st Streets and includes 1st Avenue North, Central Avenue, and 1st Avenue South. It is pedestrian-, bicycle-, scooter-, and dog-friendly!

    The motto in the Grand Central District is “This is where the locals go” because it’s bordered by residential neighborhoods. It’s also due, at least in part, to the fact that those who live and work here truly do love our neighborhood. We’re friends. We support each other. We look out for one another. The GCD is still alive and kickin’ a year post-lockdown because WE. WORK. HARD. We are artisans, regardless of trade. Whether we’re in advertising, brewing and selling beer, hand-crafting candles & apothecary items, or even providing a safe space for people to throw hatchets, we do everything in our power to ensure our products are top-notch and our customer service keeps people coming back.

    A NOTE FROM THE PRESIDENT

    karen helsinger media garage groupMedia Garage Group feels so lucky to have landed in the Grand Central District of St. Petersburg. Being a part of this community of merchants, restaurants, bars, breweries, art galleries, professional services, and health & wellness providers, has—hands down—been one of the best experiences of my professional career. It’s no doubt that Grand Central is “where the locals go.” These business owners have guts, grit, integrity, staying power, and big personalities; and their businesses are just as unique and quirky as the surrounding Historic Kenwood and Palmetto Park neighborhoods.

     

    —Karen Helsinger

    President, Grand Central District Association

    FEATURED GRAND CENTRAL DISTRICT BUSINESSES:

    Discover a bit more about the three Grand Central District business featured in our video at the top of the page.

    MIXERS AT OKW (OLD KEY WEST BAR & GRILL)

    Old Key West Bar & Grill is a great place to rest your feet from your weekend shopping on Central Avenue in St. Petersburg, or just kick back for a good meal after a long night on the town. OKW offers comforting American eats and rum cocktails in a casual space with outdoor seating. Mixers at OKW features a full liquor bar, live music, and great entertainment.

    THE BUNGALEAUX ON CENTRAL

    The Bungaleaux features unique furniture and accessories for the home. It’s St. Pete’s favorite place to find industrial hand-crafted pieces made by local artisans and eclectic home furnishings curated from all over the world. 

    HAWTHORNE BOTTLE SHOPPE

    Hawthorne Bottle Shoppe is a neighborhood social establishment and market dedicated to the education and enjoyment of craft beer, wine, and locally sourced deli offerings. More than a market, HBS offers more than 300 beers and 75 wines from around the world, eclectic knick-knacks, and an atmosphere that fosters neighborhood camaraderie. Drink in, take away, or both—that’s the easy decision at HBS.

  • CONTENT WORTH YOUR TIME: Q&A WITH KATE REUTER, ENTREPRENEURIAL COACH

    CONTENT WORTH YOUR TIME: Q&A WITH KATE REUTER, ENTREPRENEURIAL COACH

    Recently, we were lucky enough to pick the brain of entrepreneurial coach and bad@$$ business mom, Kate Reuter. Kate’s expertise is in Facebook ads, but she has several marketing skills in her—what I can only imagine is—very stylish clutch.

    Since we’re currently living in the time of Teams meetings, Zoom events and anti-physicality, we thought it would be most responsible to interview Kate digitally. So grab a comfy spot on your couch, pop off that mask, grab a glass of *much-deserved* wine and check out our interview with Kate below.

    kate reuter entrepreneurial coach

    Media Garage Group (MGG): SCENARIO: A fledgling entrepreneur books a consultation with you. He comes to you with only a good idea for a small business: a “brick and mortar” retail store (he has no current interest in expanding). He has done a ton of research to begin writing his business plan, but hasn’t even considered the marketing component of the plan yet (not even branding!). What are the first three things you tell him to do?

    Kate Reuter (KR): The first question I would ask him is to outline everything he knows about his ideal customer. I would have him go through exercises to get inside their brain and uncover what their greatest challenges, pain points, and desires are.

    Then, I would have him map out what he wants their customer journey to be.

    • Where will they first hear about his store?
    • How will they interact as they become more familiar with his store and his offerings?
    • How does he envision nurturing the relationship, creating trust, and eventually inviting them into the store?
    • What will their shopping and buying habits be like and how can he set the stage for an experience that will satisfy their expectations?

    Last, I like to use both qualitative and quantitative data to monitor progress, so I would have him consider what key performance indicators (KPIs) he will measure in order to track his performance.

    • What data around their interaction with the store and its online channels would he like to assess?
    • What does he envision would help him obtain a complete picture of the customer experience with the store, so that he can work to improve it, as well as cultivate loyalty and repeat business?

    MGG: I used a man in the above example because I know your business caters predominantly to women; moms, specifically. Have you experienced anything you’ve considered a missed opportunity because of this? Or does the niche target audience lend itself to more qualified leads?

    KR: Great question! I have pivoted my business and my ideal client many times over the last 20 years, so I have worked with so many different kinds. I still have clients who are not moms today!

    I tend to attract clients now who are similar to myself—those who are also moms and who may be struggling to balance it all while trying to grow a business. Being a single mom myself, as well as a cancer survivor, I tend to attract those who are passionate about their life, who value well-being, and those who want to build a business they can be proud of without driving themselves into the ground or sacrificing their ability to show up for their family. I also have an undergrad degree in Marketing and am part of the Master’s Program at USF, so I tend to attract other well-educated moms who came from corporate in the past, and who are ready to build something of their own, rather than be tied to a 9-to-5.

    That being said, I don’t typically turn away an opportunity to work with someone outside of my niche if they are committed to being successful, passionate about serving others, and willing to do the work.

    However, a key component of marketing and something that I teach my clients is the Power of One, and part of that strategy is focusing on just one type of client.

    When we narrow our focus to just one type of ideal client, it is much easier to get inside their head, understand them, and then show up and speak to them consistently! It makes the process of developing the right messaging, creating valuable content, and drafting copy that converts that much more streamlined.

    MGG: If you had to choose only one, what is the most important component of a successful Facebook ad?

    KR: It’s challenging to extract just one, since each variable of the campaign plays an important role to its success. It’s like asking which ingredient is the most important when you are baking! You need all of them to work together. Missing out on one ingredient can make it go terribly wrong! But, I can narrow it down to the top three:

    • Objective: What you tell Facebook your purpose of the ad is
    • Targeting: Who you want to see it
    • Copy: What you want to say to them

    Each of these components should be considered from the perspective of your client. What do they need to hear, see, and know from you though this ad; and what, specifically, do you want them to do as a result? Do all of those pieces make sense when you put them together?

    MGG: What’s the most common (or one of the most common) question entrepreneurs ask you? What’s your answer to it?

    KR: What’s the best way to __________________? (insert anything)

    As humans, we want to know the “how” and we want someone to tell us how to do it, and how to do it right the first time so we don’t fail.

    I’ve been a marketing consultant for a long time where I only gave the answers. Now I’m a coach and a strategist. So I coach on marketing strategy and on mindset. What I realized through two decades of doing this work is that we are not all building the same exact puzzle. And there are a few different ways to go about building a puzzle, period.

    Even with all of the “right answers,” you can still fail in business if you are not equipping yourself with the mentality you need to persevere.

    For many, that requires a coach who has gone through it themselves.

    I offer tons of options and best practices to my 1:1 clients. I tell them what I’ve seen in my past experience—but my experience is so vast that I also know there is not just one way that I have seen “work.”

    Those who are most successful are my clients who don’t just take my advice, but understand why, and they know how to replicate their success over and over again—with their own wisdom. I am their guide and I offer them support through powerful decision-making so they can implement strategies that they can sustain for the long-term.

    Once you have these powerful tools as part of your arsenal, you will come to understand that you can figure out anything and have the confidence to go after it. And you will keep going until you have it. You will simply find a way. And that is the most powerful position to be in as an entrepreneur.

    MGG: In the free mini-session description on your site, you say that you’ll help clients “uncover what is getting in the way” of their success, presumably. What do you find to be some of the most common culprits of blocking entrepreneurial success?

    KR:

    • Belief in themselves or their work
    • Thinking there is only one right way to be successful
    • Uncertainty around why they want this success for themselves
    • Thinking that they will feel better once they get “there” and not appreciating the journey

    The tools I have access to help us overcome all of these obstacles.

    MGG: Can you give us three tips or tricks for “killing it” at an in-person small business networking event? What about for a digital (i.e., Zoom, Teams, etc.) networking event?

    KR: I’m an introvert, so I’ve done a lot of personal work in this area, since it was a challenge for me in the beginning of my career! I love helping my clients through this process of developing confidence when networking and how to stand out from the crowd. I go more in depth on this podcast episode, but here are the top tips that apply to anyone:

    1. Go with an intention to serve, not sell.
    2. Get curious and ask open-ended questions.
    3. Allow yourself to be vulnerable and find deeper connections.

    If there was just one thing I would advise those who fear networking, it is to do some work prior to the event to prepare. I suggest journaling about who you want to show up as at the event. Visualize success for yourself and practice beforehand what that looks and sounds like (be specific).

    MGG: Have you ever had to “fire” a client? If so, how did you go about doing so? Under what circumstances would you fire a client?

    KR: Yes, I have one instance of this, where I walked away from the client relationship on the basis of disrespectful language and treatment of myself and others. I learned so much from that experience and the importance of setting boundaries in client relationships, as well. There is no mistreatment that is worth the money. There are not a lot of other circumstances I can think of that would warrant me firing another client, and I haven’t experienced anything close to that type of interaction since.

    MGG: Who are some of your favorite marketing (or Creative, in general) heroes? And/or who are some of your favorite marketing/Creative social media accounts to follow?

    KR: I am a firm believer that all of the knowledge we seek and the experience we have comes together to form the combination of traits and skill sets that allows each of us to deliver one-of-a-kind value to the world. And there have been so many authors, mentors, and influencers who have brought something interesting and unique to my work.

    One of the most recent books I recommend is “Atomic Habits” by James Clear. I am currently listening to “Think Like a Monk” by Jay Shetty on Audible.

    Other favorite mentors include Stephen Covey, Russell Brunson, Seth Godin, and Donald Miller. I am also mentored by Brooke Castillo of The Life Coach School, where I am becoming certified as a coach as well.

    MGG: What are a couple outdated/passé “marketing rules” or trends that you still see being practiced in the local and/or national marketplace?

    KR: I am not a fan of the word “formula.” There is no one right way. And this seems to go hand in hand with messaging that just feels less authentic.

    Authenticity in marketing is very important to me and something I coach my clients through.

    I also see many making mistakes with ads, thinking that they need to put all of the messaging and all of the calls-to-action in one ad. This gives a user too many decisions to make and therefore they do nothing.

    MGG: SCENARIO: You’re at a networking event and there’s someone in attendance who you don’t know, but who you really want to meet and talk to. What’s the best way to go about this without being creepy?

    KR: First, working on my objective in the first place and ensuring I like my reason for being there. Thoughts like “I have value to offer” or “I want to connect with this person” or “I want to help others” set the stage for an authentic conversation.

    I also love the power of questions in this type of scenario. So, I could make small talk, but more often, I will ask a question. I prefer open-ended questions like, “What brought you to this event today?” and “Could you tell me more about the work you do and why you do it?”

    These are the types of interactions people remember because you showed a genuine interest in them. The key is to remember to LISTEN WELL.

    MGG: What are three of your favorite desktop or mobile apps that aren’t *necessarily* for marketing, but have improved your digital marketing practices (e.g., a photo-editing app like VSCO, etc.)?

    KR: Yes, photo editors for sure Adobe Spark and VSCO are great, but mainly for me, Canva. It has been foundational to my content, especially in my private Facebook group.

    MGG: What is the book you gift most frequently? If not a book, what is one of your favorite “thank you” gifts to send?

    KR: I’ve given gifts and other giveaways with various journals and calendars, but also the Rocketbook.

    MGG: I love that your podcast is short, bite-sized chunks of information for entrepreneurs rather than the hours-long formats that many other entrepreneurs publish (some of them are great). Business-related or not, what are a few podcasts that are in your queue?

    KR:

    MGG: Okay, last question. What are your top 3 (or 3 that you like/believe in) holiday marketing and/or networking tips for small businesses?

    KR:

    • Plan ahead. Thoughtful promotion takes time, and we don’t want to sacrifice authenticity just to meet a goal. Give yourself time to plan and market special events or promotions. Depending on your industry and its offerings, allow 30-60 days to promote those important events and launches.
    • Join the conversation. If you are connected to your audience and their needs, you will also understand that you need to meet them where they are. Gain some insight into what their challenges are during this time, and ensure that what you offer is relevant and timely.
    • Get creative and show your personality! The holidays are a great time to showcase your personality or that of your brand, so have fun with it if that is your style! If you are honest with your perspective and delivery, you will attract those who love you and repel those who don’t. Either way, you will be showing up authentically and remain focused on connecting with clients who are the best fit.

    We’re so grateful for Kate’s time and sage advice. You can find her at her website, on Instagram, Facebook, Apple Podcasts and Spotify.

    And from our Media Garage family to yours, we wish you a very merry holiday season.
  • 7 SMALL STEPS THAT CREATE BIG RESULTS (AND A BETTER END TO 2020)

    7 SMALL STEPS THAT CREATE BIG RESULTS (AND A BETTER END TO 2020)

    We’re currently living in a time when the Centers for Disease Control and Prevention (CDC) has a page on its website that includes the following passage: “The coronavirus disease 2019 (COVID-19) pandemic may be stressful for people. Fear and anxiety about a new disease and what could happen can be overwhelming and cause strong emotions in adults and children. Public health actions, such as social distancing, can make people feel isolated and lonely and can increase stress and anxiety. However, these actions are necessary to reduce the spread of COVID-19.”

    What a time to be alive, huh?

    The good news is, as you’ve heard from every advertising agency, “we’re in this together.” We’re just not all experiencing it in the same way. We have to learn to be okay with this, which is difficult, but not impossible. It’s easy to slip into a division mindset; we’re pack animals. In times of crisis, we look to our “own” to protect us. But now is the time to really put the human in humanity, and prove (to yourself) what you’re made of. This all begins with simple, realistic changes.

    Take a look at our 7 small steps that create big results and (hopefully) a better end to 2020.

    1. MANAGE YOUR MEDIA CONSUMPTION

    The irony is not lost on me that this is being presented to you in the form of digital media, but here we are.

    Who Wouldve Thought Not Me GIF from Whowouldvethought GIFs

    Media consumption in the time of COVID is off-the-charts. According to a March 2019 vs. March 2020 study by Nielsen, the U.S. spends 215% more time this year accessing current events and news on mobile devices. Of course, we all want to stay informed, but at what point does the desire to gather relevant information turn into to full-on obsession; or addiction, even?

    In an interview with CNBC, Joshua Morganstein, Chair of the American Psychiatric Association’s Committee on Psychiatric Dimensions of Disasters, explains that in times of distress and uncertainty, “the tendency is to really almost drown in [the news].” It’s not about cutting ourselves off from information, but about the ability to “dial down our exposure to media content,” Morganstein says. This is especially true for social media, which is often biased, can be vague or sensationalized, or just plain incorrect.

    Even if we simply keep our phones out of the bathroom (we all do it), we’ll cut down on consumption minutes that lead to hours that lead to days of media freedom. Because research has shown that in times of disaster or terrorist events (times of uncertainty, essentially), “as people’s media exposure increases, so does their distress.” Simply put: prolonged daily media consumption is making us anxious af. The good news is, we can do something about it.

    2. SET YOURSELF UP TO SLEEP BETTER

    Sleep isn’t something that comes easily to many of us—especially during a GLOBAL PANDEMIC. However, there are things you can do to optimize your sleep success. According to the CDC, the following are tips for better sleep (along with some of our own supplemental info):

    • Be consistent with your sleep schedule. Go to bed at the same time each night, and wake up at the same time each morning.
    • Remove electronic devices—i.e. TVs, laptops, phones, etc.—from the bedroom.
    • Make sure your bedroom is quiet, dark, relaxing and at a comfortable temperature. DID YOU KNOW: The optimal sleeping temperature is around 65 degrees (F).
    • Avoid large meals, caffeine and alcohol prior to bedtime. Experts say two to three hours is a good buffer.
    • Get some exercise during the day. It will help you fall asleep more easily at night.

    Psychologist and founder of the Health Psychology Clinic, Joanna Konstantopoulou, says, “It’s not just the 40-hour marathons without sleep which can be detrimental to your psychological health, but simply losing an hour or two on a regular basis can have a significant impact on your mind and well-being.” Further, poor sleep has been linked to obesity, heart disease and diabetes. It also shortens your life expectancy.

    Try going to bed ten minutes earlier than usual each night for a week. The following week, add another 10, and so on until you reach your optimal sleep schedule. This small step can mean huge positive changes—like improved memory, reduction in anxiety and transportation of toxins out of the brain—in the long-run. Simple, realistic changes are key.

    3. GO OUTSIDE for 10 minutes

    Have you ever heard of “earthing” or “grounding”? If not, here’s a hoity-toity article from the Journal of Environmental and Public Health explaining its benefits. For the “TL;DR” crowd, the main takeaways are: 1) the Earth is covered with electrons; 2) modern life has separated humans from these electrons with concrete and cubicles; 3) research suggests that this separation may be a major contributor to 21st century ills; and 4) reconnecting directly with the Earth’s surface (and its electrons) has produced measurable benefits—particularly with regard to sleep and reduced pain. So if you’re able to do so, take your shoes off and get in the grass for a little while each day.

    If that seems far-fetched for your lifestyle (which is completely understandable), you can probably go outside for at least 10 minutes each day (it doesn’t even have to be consecutive!). As a general trend, most of us are Vitamin D deficient. Getting only 10 minutes of sun exposure each day provides us with our daily dose! Don’t forget the SPF.

    Exposure to natural light can also elevate your mood, improve your concentration and help you to heal from surgery or injury faster. Additionally, fresh air can help clear your lungs, give you more energy, lower blood pressure and improve digestion. So whether it’s a full-on barefoot walk in the woods (one of my favorite hobbies) or an al fresco coffee break, try to get outside when and where you can!

    4. BE NICER TO YOURSELF

    Negative self-talk is so 2000-and-late. Think about the way you speak to yourself when you’re unhappy. Now imagine someone saying those things to your best friend. Is ‘someone’ getting punched in the face in your mind? Probably. Now punch yourself in the face—with love.

    For the most part, you create your own future. Thoughts do become things. Everything begins in the mind, so once you learn to better control your thoughts, you can better control the environment around you. Or, at the very least, learn what you’re able to control (more on that later in the post). Giving yourself the same grace and forgiveness that you’d give a colleague, friend or loved one is paramount.

    Don’t know where to start? Roseann Capanna-Hodge, pediatric mental health expert and psychologist, suggests adjusting your everyday vocabulary—both your internal and external dialogue. “Instead of always focusing on the negative, flip your dialogue to only positive outcomes. For example, instead of saying ‘If I get that job,’ switch it to ‘When I get that job.’ Those subtle changes in using positive language helps to change your mindset.” You can train your mind to transmute feelings of lack to those of abundance.

    One small way to increase the flow of positive mental vibes is to repeat a personal mantra when you hit points of stress. The best way to do this is to make it something simple to remember that reminds you of the important things in your life. Examples include:

    • Everything is temporary.
    • This too shall pass.
    • I am stronger than I think I am.
    • This is a learning experience.
    • I am evolving.
    • I am resilient.
    • I am not alone.

    Make it your own and take your power back. It sends a clear message (if only to yourself) that you can’t be taken down so easily. Once you’ve internalized this idea, things that once stressed you out will now be put in their place.

    5. DRINK 1 MORE GLASS OF WAtER

    Chances are high that you’re not drinking enough water. Because barely any of us are. And of course you know that all humans need water to survive—we can only go three or four days without it. (For perspective, we can go about three weeks without food.) Drinking more water is probably one of the easiest, yet most beneficial, habits you can form. But “more water” means different things to different people.

    Start small. Replace just one of your daily beverages with water. Maybe it’s your morning juice, or afternoon tea, or third cup of coffee. If you’re mindful about what you’re putting into your body, you’ll be able to make this an intentional choice.

    Trigger yourself by leaving a big glass out on the counter or table. Or do what I do, and get a big travel mug with a lid. At night, I fill it up with a lot of ice and a bit of water, and in the morning it’s waiting for me: a nice, cool cup of water. Flush the toxins, kickstart your system, wake yourself up.

    “25 Tiny Habits That Could Totally Change Your Life” — Annie Mueller

    6. TRY 5 MINUTES OF MINDFULNESS

    No longer just a buzzword, people are starting to grasp what it really means to be “mindful.” When people speak of “mindfulness,” it’s often in the form of meditation, but it can also be practiced in other ways, such as breathing, walking or eating.

    Practicing mindfulness can be as easy as paying specific attention to the feeling of the water hitting your skin in the shower, or attentively listening to the birds chirping outside your window. It’s simply immersing yourself in the present moment and attuning to your surroundings. Meditation is a powerful way to ritualize mindfulness. You can ease into it by just sitting in silence for a few minutes each day. You don’t have to sit in any specific way; you don’t have to close your eyes; you don’t have to do anything. Just sit in silence for a few minutes.

    Cognitive psychologist, Sarah C. McEwen, says, “A mindfulness meditation practice will have a tremendous positive effect long-term.” Practicing meditation regularly can improve your health: “it lowers the negative effects of not only high cortisol, but also high cholesterol and high blood pressure,” McEwen explains. Other benefits include mental clarity and focus, improvement of memory, and overall higher level of mental performance.

    The concept of meditation may be intimidating or too “woo woo” for some people. However, once you start doing it, you’ll realize it’s neither of those things. Check out these free resources and apps and try five minutes.

    7. CONTROL WHAT YOU CAN

    From health opinions, to political leadership, to financial safety, to education plans—nothing is certain right now. Humans need safety and consistency to thrive, so when we’re not experiencing those things, we look to control other aspects of our lives. This can often lead to unhealthy habits and self-medication. There’s a reason the Serenity Prayer is used in many recovery programs. Now is a time to remind ourselves that the only thing we can control is ourselves.

    In an article on Inc.com, Mareo McCracken, Revenue Leader for Movemedical, writes, “Success and joy come from focusing on what you can control. Whenever you focus on situations or people outside of your control, you lose even more control, you enter a state of deception and despair.” We can’t control a global pandemic. We can control what we think and how we react to it. Here are a couple healthy ways to cope with external stressors:

    MOVE YOUR BODY DAILY

    Perhaps this means taking the stairs instead of the elevator, or parking further away from your location to get a few more steps in. Perhaps this means going to the gym or a weekly fitness class. Perhaps this means chasing your toddler around the house. Whatever it means for you, make movement fit into your life wherever you can.

    MAKE GRATITUDE LISTS

    If you’re like me and have an insatiable thirst for knowledge with regard to self-improvement and personal development, you’ve probably seen this advice from your favorite person of interest: Gratitude changes your frequency. Or, in less esoteric terms, gratitude literally changes the neural structures in your brain, making us feel happier and more content.

    With this in mind, many of these same thought leaders suggest creating daily lists to attune to the frequency of gratitude. This can be as simple as writing down three things you’re grateful for each day: spending time with your partner, eating a delicious meal, getting a great night’s sleep, etc. You can keep a gratitude notebook, or type it in your favorite notes app. There are even specific apps for this very purpose; my favorite is the Five Minute Journal.

    It’s important to be able to distinguish between what is within and without of our control. These days, it seems as if we’re in collective fight or flight mode at any given moment. This is unhealthy for our minds and bodies, so we must decide how we’re going to tame these gnarly beasts. We do this by controlling only what we’re able to, and doing our very best to let go of the rest.

    As the philosopher William Ocean once proclaimed, “when the going gets tough, the tough get going.” And the current consensus is the going is pretty tough.

    However, you currently have the means to afford a device that allows you to read this article. Or you have a friend or loved one who has allowed you to use their device. You have your eyesight or assistive technology to allow you to take in this information. You have the air in your lungs and the clothes on your back.

    We always have something to be grateful for, and once we change our perception of the world around us—once we change our mindset—we change the physical structure of our bodies and brains. We accomplish this through simple, realistic changes over time.

    Begin anywhere, try your best, and we’ll make it a better end to 2020.

  • HOW TO CREATE A POLITICAL MARKETING CAMPAIGN

    HOW TO CREATE A POLITICAL MARKETING CAMPAIGN

    [vc_row][vc_column][vc_column_text]It’s no surprise that 2020 is predicted to smash all political spending records. In a seemingly divided nation, candidates in every state are doing their very best to convince you to give them your vote. We’re inundated with campaign messages at every turn: on the radio, on TV and online. And logically so—record-breaking fundraising and lack of face-to-face campaigning due to Covid-19 have driven up other areas of political budgets (i.e., digital video). Politico recently released a 2020 Political Spending Projections report in which they increased their initial $6 billion 2020 political spending estimate by 12% to $6.7 billion.

    Regardless of product—or, in this case, office—there are certain characteristics that make for a good campaign. From student council to congress, we’ll share our top tips for creating a cohesive political marketing campaign.

    But first—some facts![/vc_column_text][vc_separator][vc_single_image source=”external_link” alignment=”center” custom_src=”https://media.giphy.com/media/zagB8wzgm4Ce4/giphy.gif” caption=”Ah yes, facts.”][vc_column_text]

    TRADITIONAL ADVERTISING

    [/vc_column_text][vc_column_text]Top-line projections by Advertising Analytics, along with Cross Screen Media, indicate that in 2020, political spending in traditional media will more than double political spending in digital media—particularly in broadcast TV. According to data from May of this year, $1.8 billion has been spent on digital video, while $4.9 billion has been spent on traditional media (broadcast television, cable and radio).[/vc_column_text][vc_single_image image=”25797″ img_size=”full” add_caption=”yes” alignment=”center”][vc_column_text]

    LOCAL

    [/vc_column_text][vc_column_text]Accounting firm, Miller Kaplan, has provided an audited political spending report for the Tampa area. The report’s auditors estimate that in 2020, $78 million in political advertising will be spent on broadcast TV alone. This election year’s political ad spending will be driven almost exclusively by Donald Trump, Joe Biden, and PACs (political action committees). Most of the budget will be spent between September 1 and November 3.

    Comparison chart for the three previous political cycles:[/vc_column_text][vc_single_image image=”25786″ img_size=”full”][vc_column_text]Politico and its research partners expect that 14 markets will exceed $100 million in revenue this year. Further, North Carolina and Florida will have two markets exceeding $100 million in revenue.[/vc_column_text][vc_single_image source=”external_link” alignment=”center” custom_src=”https://media.giphy.com/media/TgyBD94kRdcIUabkgD/giphy.gif” caption=”— Floridians to candidates”][vc_separator][vc_column_text]

    DIGITAL ADVERTISING

    [/vc_column_text][vc_column_text]Although traditional advertising is, and will continue, leading the way in 2020 total political spending, candidates’ digital media budgets are nothing to scoff at.

    Here are a few figures to put this year’s digital political spending in perspective:

    • $400 million (67%) has been spent in direct response vs. $145 million in “persuasion” ads
    • The Trump Campaign has spent $48 million on direct response ads (94% of their total spending)
    • The Biden Campaign has spent $16 million on direct response ads (86% of their total spending)
    • The Presidential General projection has increased from $1.8 billion to $2.2 billion, partially due to record-breaking fundraising
    • Senate projections have increased 19% to $1 billion as of May 5, 2020; $196 million has been reserved by Senate advertisers for the fall
    • Persuasion ads more closely resemble TV trends: more than 75% of spending generally happens in the 10 weeks leading up to election day
    Source: 2020 Political Spending Projections

    [/vc_column_text][vc_single_image image=”25815″ img_size=”full” alignment=”center”][vc_column_text]

    THE TRUST ISSUE

    [/vc_column_text][vc_column_text]Here’s the thing, voters and consumers still trust TV. When it comes to social media and “the computer,” as many of our parents and grandparents refer to the Internet, two words are usually top of mind: FAKE NEWS. There’s also the issue of privacy—many of these people are still torn up about losing their life savings to a Nigerian Prince in the late 90s.

    Jokes aside (for now), the dissemination of less-than-factual information and the invasion of personal privacy are real hazards in the digital space. Marc Pritchard, chief brand officer of Procter & Gamble, addressed this issue at the 2019 Association of National Advertisers’ (ANA) Conference:[/vc_column_text][gem_quote]Digital media continues to grow exponentially, and with it, a dark side persists. Waste continues to exist from lack of transparency and fraud. Privacy breaches and consumer data misuse keep occurring. Unacceptable content continues to be available and is still being viewed alongside our brands.[/gem_quote][vc_column_text]Like “the computer,” trust in a candidate is never a guarantee. By taking strategic steps toward authenticating oneself through deciphering several CAPTCHAs the proper channels, a candidate can effectively—and safely—reach the right voters.[/vc_column_text][vc_separator][vc_column_text]

    OUR TOP 3 POLITICAL MARKETING CAMPAIGN TIPS

    [/vc_column_text][vc_column_text]Remember, not all advertising campaigns are created equally. Best practices for a political marketing campaign look much different than for that of, say, an “athleisure wear” campaign. The political arena is a one-of-a-kind “business vertical” that comes with its own unique challenges. If you want your campaign to have any chance at all, you have to put in the work. And it’s a lot of work.

    We’re here to help, even if it’s only to provide you with this information. You can also check out our blog post, 3 Brand Audit Basics for Small Businesses. Because, when you’re in politics, it’s your job to sell yourself and your ideas.

    Discover our top 3 political marketing campaign tips:[/vc_column_text][vc_column_text]

    DO YOUR RESEARCH

    [/vc_column_text][vc_column_text]There’s little to nothing a brand can do that’s worse than not knowing its audience. (Remember the Kendall Jenner Pepsi commercial? Seems oddly prophetic now.) The same goes for any political candidate. Research is the backbone of any good campaign strategy.

    And this doesn’t just mean researching likely or “sway-able” voters—demographic and socioeconomic information; ways in which they spend money; their direct influence over others in their circle; the list can go as deep as researchers have the time and budget for. And right now, most of us have a lot of time on our hands. Including those in and/or running for office.

    This also means researching your competitors in relation to your brand. What are your strengths (potentially their weaknesses)? What are your weaknesses (potentially their strengths)? Where are your opportunities for growth within your competitor’s “market” (among their voters)? Who or what are your main threats? Answers to these questions form a SWOT analysis—a tried and true tool used by research and business professionals across specialties to gain high-level insight.

    Research can be grueling, but as with almost anything in life, preparation is key. Considering running for public office? Check out this great resource from SpeakEasy Political to get you started.[/vc_column_text][vc_column_text]

    BUILD YOUR BRAND CAREFULLY

    [/vc_column_text][vc_single_image source=”external_link” alignment=”center” custom_src=”https://media.giphy.com/media/f9RGISl9RmNOsWR5NP/giphy.gif” caption=”Bleep blorp”][vc_column_text]Top-level goals:

    • Create consistent, well-designed campaign assets: campaign logo, website, brochure/pamphlet, etc.
    • Create unique content that conveys your overall message
    • Engage your audience at several points of contact: social media, email, etc.

    Every business card, every button, every billboard has to tell your story in a matter of moments. Who are you? What do you stand for? Can I trust you? You often have to convey these messages merely through color palette, font & typeface choices and headshots. Do you know what this means? You need to hire a professional to create brand guidelines for your campaign. You also need to get professional photos taken. Do not, I repeat, DO NOT try to DIY this unless you’re a damn good graphic designer, copywriter, web designer, web developer, photographer, media buyer, social media specialist and sign fabricator in addition to being an exemplary leader and politician. You may not believe it, but the general public makes HUGE decisions based on these things. People 100% judge a book by its cover.

    Say you’re on the ballot with someone who didn’t make the wise choice that you did by hiring professional advertisers & marketers, and had his nephew—who’s “good at drawing” and does sick TikTok dances—create his branding and run his social media. Say a voter who doesn’t know much about either of you has to make a game-time decision. This voter remembers scrolling by one of your professionally created and targeted ads on Instagram and now sees your cleanly designed yard sign out in front of the polling place. The voter also sees a sign for your competitor—it’s pixelated and poorly designed. And uses Papyrus font (how dare you, fictitious candidate). The voter is going to have a better feeling about you, regardless of your politics.[/vc_column_text][vc_column_text]

    MASTER YOUR MESSAGING

    [/vc_column_text][vc_column_text]The goal of any political marketing campaign is to tell the candidate’s story. Budget will no doubt have an impact on the logistics, but if a candidate doesn’t have a story, s/he/they have nothing. Like Whitney Houston/”The Bodyguard”-nothing. Don’t make me close one more door.

    Now that I’ve alienated half the readers who have no idea what I’m talking about, let me make my point: platforms and politics are important, but without a foundation of a human person to attach them to, voters will feel disconnected. Or worse, disengaged.

    I understand that “engaged” is a bit of a buzzword these days, but it doesn’t take away from its importance in a political marketing campaign. Engagement is how candidates reach people. Whether it’s a town hall, an email or a Facebook Live video, voters need to know exactly who you are, exactly what you stand for, and most importantly, exactly how you plan on implementing your ideas that will improve their lives.

    Your messaging needs to be clear, concise and easy-to-understand. Don’t pander. Don’t patronize. Just talk to people like they’re people, and show them why you’re the best candidate for the job.

    And, as always, we recommend hiring professionals to help you out.

    [/vc_column_text][vc_separator][vc_column_text]We’re in the midst of one of the toughest times we’ve ever had to face as a nation. It’s also an election year, which can be stressful enough on its own. With all the noise out there, it’s difficult to decipher what matters and what’s spam.

    There’s a bit of truth to that old cliché: the only person you can trust is yourself. Of course you can trust your friends and family with certain things, but we’ve all had an aunt we’ve had to mute on social media because of politics. Regardless of which end of the ballot you’re on, we’re all voters (HOPEFULLY. If you’re not, here’s Florida’s online registration form. It’s easy! Exercise your voice!). We should all do our own research and come to our own conclusions. And it’s much easier to come to those conclusions if a candidate’s intentions are clear from the start.[/vc_column_text][/vc_column][/vc_row]

  • PRIDE 2020: RIGHTS, RIOTS & THE RAINBOW CONNECTION

    PRIDE 2020: RIGHTS, RIOTS & THE RAINBOW CONNECTION

    Someday we’ll find it

    The Rainbow Connection

    The lovers, the dreamers and me

    —Kermit the Frog

    It’s June. (IT IS?! I wasn’t aware time had meaning again.) LGBTQ+ Pride 2020 is here. For our beloved city—which, for the past five years, has scored a perfect 100 on the Human Rights Campaign’s annual Municipal Equality Index (MEI)—this typically means St. Pete Pride, a week-long celebration of unity, visibility and love. St. Pete Pride is Florida’s largest Pride celebration and USA Today‘s #2 Pride festival to attend in 2019. But, along with almost all public events scheduled for June, the festival was postponed (and then canceled altogether) due to COVID-19. The organization sent out a press release stating:

    After careful consideration and thorough exploration of alternatives with the city of St Petersburg, the Board of St Pete Pride has made the difficult decision to cancel all large in-person events originally scheduled for June 22 – 28, 2020. The initial hope was to postpone these events. However, the level of uncertainty and lack of clear guidance from experts prompted the decision to cancel as the Board deemed the health and safety of our community, both near and far, most important.

    This is obviously a bummer for the city, its people and its businesses. And for festival-goers who couldn’t wait to finally try body glitter (me). Last year alone, St. Pete Pride brought in roughly 250,000 attendees and $67.2 million. That’s nothing to sneeze (into your elbow, and then immediately wash your hands) at.

    A BRIEF HISTORY OF PRIDE

    Of those 250,000 St. Pete Pride attendees last year, only 14 knew anything about Pride’s history, according to a study I just made up to create this segue. That’s atrocious! FOURTEEN?! OUT OF 250,000?! No. Again, this isn’t factual information. “You’re losing me, Court. How can I trust you after that world-class dupe you just pulled?” When you’re older, you’ll come to realize I was only looking out for your best interest. Your mother and I are proud of you.

    BRENDA HOWARD

    Speaking of mothers (nailed it), bisexual activist, Brenda Howard, is considered to be “The Mother of Pride.” In July of 1969, one month after the Stonewall riots, Howard organized a rally. One year after Stonewall, she and a committee planned Gay Pride Week and the Christopher Street Liberation Day Parade. This week and parade evolved into the New York City Pride march and Pride festivals as we now know them around the world. Thanks to Ms. Howard, LGBTQ+ folks can be ourselves—completely and authentically, and without judgment—at least one day a year. That’s one day more than millions of our fore-queers and middle America sisters, brothers and non-binary siblings have ever gotten to experience. Thank you, Brenda.

    But. If we really want to understand the importance of Pride, we have to dig deeper.

    STONEWALL

    “The Stonewall Riots, as they became known, made one thing clear—the LGBT movement needed to be louder and more visible. Nothing was going to change if they continued their passive, non-threatening tactics.” — Holland, Brynn. “How Activists Plotted the First Gay Pride Parades.” History. 28 June 2019. Web. June 2020.

    The events that occurred at the Stonewall Inn in the wee hours of the morning on June 28, 1969 will forever live in LGBTQ+ history. The police staged a raid at Stonewall, an alleged mafia-run gay bar in Greenwich Village, New York City. Throughout the state, it was illegal to serve alcohol to a gay person until 1966. And in 1969, being a homosexual was still considered a criminal offense. A CRIMINAL OFFENSE. Merely 51 years ago.

    These multi-angled legal limitations led many gay havens to operate without liquor licenses—essentially providing a welcome mat for raids and police brutality. This phenomenon wasn’t isolated to the coasts; police raids on gay bars were occurring all across the U.S during this time.

    So what actually happened during the Stonewall Riots?

    On June 28, 1969 at around 1:15 a.m., plainclothes NYPD officers arrived at the Stonewall Inn. They justified a raid with a search warrant, which authorized them to investigate illegal alcohol sales at the establishment. They interrogated the patrons, as they had during prior raids, and arrested 13 people. But this time, it was different.

    “The turning point came when the police had difficulty keeping a dyke in a patrol car. Three times she slid out and tried to walk away. The last time a cop bodily heaved her in. The crowd shrieked, ‘Police brutality!’ ‘Pigs!’ A few coins sailed through the air…escalated to nickels and quarters. A bottle. Another bottle.” — Smith, H. (1969, July 3). Full Moon Over the Stonewall. The Village Voice (v.XIV), pp. 1+

    In an interview with USA Today last year, Titus Montalvo, a hairdresser and makeup artist who was 16 at the time of the riots, said, “The majority of people at Stonewall were either drag queens or gay men of color.” In his book, “Stonewall: The Riots That Sparked the Gay Revolution,” writer David Carter mentions “three individuals known to have been in the vanguard of the pushback against the police at the uprising.” These people are Zazu Nova, Jackie Hormona and Marsha P. Johnson.

    MARSHA P. JOHNSON

    Born Malcolm Michaels Jr., Marsha P. Johnson was an American activist and self-identified drag queen. According to Susan Stryker, human gender and sexuality studies professor at the University of Arizona, Johnson’s gender expression could perhaps be called “gender non-conforming” these days, but the phrase, and term “transgender,” were not in the cultural lexicon at the time.

    Johnson was an outspoken advocate for gay rights: a founding member of both the Gay Liberation Front, and the advocacy organization, S.T.A.R. (Street Transvestite [sic] Action Revolutionaries). Johnson also modeled for Andy Warhol, and performed on stage with the drag performance troupe Hot Peaches.

    Some have credited Johnson for throwing “the shot glass heard around the world”; Johnson has denied it. Legend has it that police set fire to the Stonewall, stoking both the literal and metaphorical flames of the riot, and Johnson “threw a shot glass at a mirror in the torched bar screaming, ‘I got my civil rights!’”

    BLACK PRIDE

    black pride 2020

    To be completely honest, I had 95 percent of this blog post finished—written about the history of LGBTQ+ Pride, the importance of Pride festivals, and ideas for ways to celebrate in spite of a pandemic. But while the ink on Ahmaud Arbery‘s death certificate was still drying, George Floyd was killed by a white police officer in Minneapolis. After that, my dog costuming recommendations certainly didn’t hold as much cultural water.

    Black people and LGBTQ+ people have had to endure similar discrimination throughout history. Both groups have been treated as second-class citizens. Both groups have been physically and emotionally abused for factors out of their control (i.e., the color of one’s skin, sexual orientation and gender identity). There is, however, one major distinction between the two. Slavery is a uniquely Black experience. One that, even as a queer person, I can’t begin to imagine the generational effects of.

    In 1963, Dr. Martin Luther King, Jr. had a dream that one day, the nation would would rise up and live out the true meaning of its creed: “We hold these truths to be self-evident, that all men are created equal.” Nearly 60 years later, people of color are still waiting for equality.

    PROTESTS

    Contrary to Dr. King, human rights activist, Malcolm X, initially opposed non-violence as a means of attaining freedom. As written in his 1964 speech, “The Ballot or the Bullet,” “Black people are fed up with the dillydallying, pussyfooting, compromising approach that we’ve been using toward getting our freedom. We want freedom now, but we’re not going to get it saying ‘We Shall Overcome.’ We’ve got to fight until we overcome.“

    In 2016, when tensions in Charlotte, North Carolina over the shooting of Keith Lamont Scott quickly boiled over into violence, looting and riots, many people on social media questioned why participants would destroy their own communities. UCLA professor, Darnell Hunt, has the answer. “People participate in this type of event for a real reason,” he says. Hunt has studied the 1992 Rodney King riots in Los Angeles extensively. “It’s not just people taking advantage. It’s not just anger and frustration at the immediate or proximate cause. It’s always some underlying issue.“

    An issue, like say, this?

    LA Johnson/NPR

    The rate at which black Americans are killed by police is more than twice as high as the rate for white Americans. The above is a non-comprehensive list of deaths at the hands of police in the U.S. since Eric Garner’s death in July 2014.

    Or this?

    NAACP.org

    Or this?

    Honestly, I would’ve understood if the issue were merely “La La Land.” That being said, I enjoyed the film. It’s enjoyable by design. THIS IS HOW THEY GET US.

    Jokes aside, I’d like to remind people, at this juncture, that the protestors are protesting—it’s the looters who are looting.

    And then there are these people. Heavy sigh.

    WHAT YOU CAN DO

    I’ve learned through personal experience a friend that the best thing you can do for your UNRELENTING RAGE is to take positive action. Check out the resources below to get involved locally and nationally.

    #BlackLivesMatter & #PRIDE2020

    https://www.facebook.com/keepsaintpetersburglocal/photos/a.252811264777515/3163410430384236/?type=3&theater

    • Black Lives Matter

    • A list of resources for supporting the Black Lives Matter movement

    • Bail funds and other organizations fighting against oppression

    • How to help Black Lives Matter: 9 things you can do for the George Floyd protesters right now

    • George Floyd Was Murdered. We Must Not Be Silent—Here’s How to Help

    • Here’s How You Can Support the Black Community & the National Movement Right Now

    • Human Rights Campaign

    • HRC’s #PrideInside

    • Global Pride 2020

    • Pride Foundation

    • LGBTQ Pride Month and Education Resources

    • Each Mind Matters: LGBTQ Pride Resources

    • LGBTQ Charities

    • The Trevor Project — Saving Young LGBTQ Lives

    IN CONCLUSION

    I hope it’s clear that I use humor as a tool to soften the more hardened edges a bit. To balance out the nefarious reality in which we live. We live in a #CancelCulture where privileged people are allowed to wear outrage as an identity, but an unarmed black kid with Skittles in his pocket is somehow a threat that warrants murder.

    We must reflect upon our colorful past (I’m sorry) in order to learn from it. We must fully digest the words of the people who, 60 years ago, were telling us the EXACT. SAME. SH*T. that proponents of equality are telling us today. We don’t always have to agree, but we do have to respect one another. We have to change our collective perspective from anti-upheaval to pro-peace.

    For Kermit the Frog (and Elphaba, if we’re on the subject), it wasn’t easy being green. These days, it’s not easy being black, brown, or queer. But “The Rainbow Connection” is about faith. It’s about seeing something—hope—that other people may not see. The “Connection” is a tether from our dreams to our reality; and a hope that, one day, the two will be one and the same. Just as hope is something that can only exist if it is believed, hope can inspire people to do great and powerful things.

    Why are there so many
    Songs about rainbows
    And what’s on the other side
    Rainbows are visions
    They’re only illusions
    And rainbows have nothing to hide
    So we’ve been told and some chose to
    Believe it
    But I know they’re wrong wait and see

    Someday we’ll find it
    The Rainbow Connection

    The lovers, the dreamers and me