Tag: gratitude

  • 7 SMALL STEPS THAT CREATE BIG RESULTS (AND A BETTER END TO 2020)

    7 SMALL STEPS THAT CREATE BIG RESULTS (AND A BETTER END TO 2020)

    We’re currently living in a time when the Centers for Disease Control and Prevention (CDC) has a page on its website that includes the following passage: “The coronavirus disease 2019 (COVID-19) pandemic may be stressful for people. Fear and anxiety about a new disease and what could happen can be overwhelming and cause strong emotions in adults and children. Public health actions, such as social distancing, can make people feel isolated and lonely and can increase stress and anxiety. However, these actions are necessary to reduce the spread of COVID-19.”

    What a time to be alive, huh?

    The good news is, as you’ve heard from every advertising agency, “we’re in this together.” We’re just not all experiencing it in the same way. We have to learn to be okay with this, which is difficult, but not impossible. It’s easy to slip into a division mindset; we’re pack animals. In times of crisis, we look to our “own” to protect us. But now is the time to really put the human in humanity, and prove (to yourself) what you’re made of. This all begins with simple, realistic changes.

    Take a look at our 7 small steps that create big results and (hopefully) a better end to 2020.


    1. MANAGE YOUR MEDIA CONSUMPTION

    The irony is not lost on me that this is being presented to you in the form of digital media, but here we are.

    Media consumption in the time of COVID is off-the-charts. According to a March 2019 vs. March 2020 study by Nielsen, the U.S. spends 215% more time this year accessing current events and news on mobile devices. Of course, we all want to stay informed, but at what point does the desire to gather relevant information turn into to full-on obsession; or addiction, even?

    In an interview with CNBC, Joshua Morganstein, Chair of the American Psychiatric Association’s Committee on Psychiatric Dimensions of Disasters, explains that in times of distress and uncertainty, “the tendency is to really almost drown in [the news].” It’s not about cutting ourselves off from information, but about the ability to “dial down our exposure to media content,” Morganstein says. This is especially true for social media, which is often biased, can be vague or sensationalized, or just plain incorrect.

    Even if we simply keep our phones out of the bathroom (we all do it), we’ll cut down on consumption minutes that lead to hours that lead to days of media freedom. Because research has shown that in times of disaster or terrorist events (times of uncertainty, essentially), “as people’s media exposure increases, so does their distress.” Simply put: prolonged daily media consumption is making us anxious af. The good news is, we can do something about it.


    2. SET YOURSELF UP TO SLEEP BETTER

    Sleep isn’t something that comes easily to many of us—especially during a GLOBAL PANDEMIC. However, there are things you can do to optimize your sleep success. According to the CDC, the following are tips for better sleep (along with some of our own supplemental info):

    • Be consistent with your sleep schedule. Go to bed at the same time each night, and wake up at the same time each morning.
    • Remove electronic devices—i.e. TVs, laptops, phones, etc.—from the bedroom.
    • Make sure your bedroom is quiet, dark, relaxing and at a comfortable temperature. DID YOU KNOW: The optimal sleeping temperature is around 65 degrees (F).
    • Avoid large meals, caffeine and alcohol prior to bedtime. Experts say two to three hours is a good buffer.
    • Get some exercise during the day. It will help you fall asleep more easily at night.

    Psychologist and founder of the Health Psychology Clinic, Joanna Konstantopoulou, says, “It’s not just the 40-hour marathons without sleep which can be detrimental to your psychological health, but simply losing an hour or two on a regular basis can have a significant impact on your mind and well-being.” Further, poor sleep has been linked to obesity, heart disease and diabetes. It also shortens your life expectancy.

    Try going to bed ten minutes earlier than usual each night for a week. The following week, add another 10, and so on until you reach your optimal sleep schedule. This small step can mean huge positive changes—like improved memory, reduction in anxiety and transportation of toxins out of the brain—in the long-run. Simple, realistic changes are key.


    3. GO OUTSIDE for 10 minutes

    Have you ever heard of “earthing” or “grounding”? If not, here’s a hoity-toity article from the Journal of Environmental and Public Health explaining its benefits. For the “TL;DR” crowd, the main takeaways are: 1) the Earth is covered with electrons; 2) modern life has separated humans from these electrons with concrete and cubicles; 3) research suggests that this separation may be a major contributor to 21st century ills; and 4) reconnecting directly with the Earth’s surface (and its electrons) has produced measurable benefits—particularly with regard to sleep and reduced pain. So if you’re able to do so, take your shoes off and get in the grass for a little while each day.

    If that seems far-fetched for your lifestyle (which is completely understandable), you can probably go outside for at least 10 minutes each day (it doesn’t even have to be consecutive!). As a general trend, most of us are Vitamin D deficient. Getting only 10 minutes of sun exposure each day provides us with our daily dose! Don’t forget the SPF.

    Exposure to natural light can also elevate your mood, improve your concentration and help you to heal from surgery or injury faster. Additionally, fresh air can help clear your lungs, give you more energy, lower blood pressure and improve digestion. So whether it’s a full-on barefoot walk in the woods (one of my favorite hobbies) or an al fresco coffee break, try to get outside when and where you can!


    4. BE NICER TO YOURSELF

    Negative self-talk is so 2000-and-late. Think about the way you speak to yourself when you’re unhappy. Now imagine someone saying those things to your best friend. Is ‘someone’ getting punched in the face in your mind? Probably. Now punch yourself in the face—with love.

    For the most part, you create your own future. Thoughts do become things. Everything begins in the mind, so once you learn to better control your thoughts, you can better control the environment around you. Or, at the very least, learn what you’re able to control (more on that later in the post). Giving yourself the same grace and forgiveness that you’d give a colleague, friend or loved one is paramount.

    Don’t know where to start? Roseann Capanna-Hodge, pediatric mental health expert and psychologist, suggests adjusting your everyday vocabulary—both your internal and external dialogue. “Instead of always focusing on the negative, flip your dialogue to only positive outcomes. For example, instead of saying ‘If I get that job,’ switch it to ‘When I get that job.’ Those subtle changes in using positive language helps to change your mindset.” You can train your mind to transmute feelings of lack to those of abundance.

    One small way to increase the flow of positive mental vibes is to repeat a personal mantra when you hit points of stress. The best way to do this is to make it something simple to remember that reminds you of the important things in your life. Examples include:

    • Everything is temporary.
    • This too shall pass.
    • I am stronger than I think I am.
    • This is a learning experience.
    • I am evolving.
    • I am resilient.
    • I am not alone.

    Make it your own and take your power back. It sends a clear message (if only to yourself) that you can’t be taken down so easily. Once you’ve internalized this idea, things that once stressed you out will now be put in their place.


    5. DRINK 1 MORE GLASS OF WAtER

    Chances are high that you’re not drinking enough water. Because barely any of us are. And of course you know that all humans need water to survive—we can only go three or four days without it. (For perspective, we can go about three weeks without food.) Drinking more water is probably one of the easiest, yet most beneficial, habits you can form. But “more water” means different things to different people.

    Start small. Replace just one of your daily beverages with water. Maybe it’s your morning juice, or afternoon tea, or third cup of coffee. If you’re mindful about what you’re putting into your body, you’ll be able to make this an intentional choice.

    Trigger yourself by leaving a big glass out on the counter or table. Or do what I do, and get a big travel mug with a lid. At night, I fill it up with a lot of ice and a bit of water, and in the morning it’s waiting for me: a nice, cool cup of water. Flush the toxins, kickstart your system, wake yourself up.

    25 Tiny Habits That Could Totally Change Your Life” — Annie Mueller

    6. TRY 5 MINUTES OF MINDFULNESS

    No longer just a buzzword, people are starting to grasp what it really means to be “mindful.” When people speak of “mindfulness,” it’s often in the form of meditation, but it can also be practiced in other ways, such as breathing, walking or eating.

    Practicing mindfulness can be as easy as paying specific attention to the feeling of the water hitting your skin in the shower, or attentively listening to the birds chirping outside your window. It’s simply immersing yourself in the present moment and attuning to your surroundings. Meditation is a powerful way to ritualize mindfulness. You can ease into it by just sitting in silence for a few minutes each day. You don’t have to sit in any specific way; you don’t have to close your eyes; you don’t have to do anything. Just sit in silence for a few minutes.

    Cognitive psychologist, Sarah C. McEwen, says, “A mindfulness meditation practice will have a tremendous positive effect long-term.” Practicing meditation regularly can improve your health: “it lowers the negative effects of not only high cortisol, but also high cholesterol and high blood pressure,” McEwen explains. Other benefits include mental clarity and focus, improvement of memory, and overall higher level of mental performance.

    The concept of meditation may be intimidating or too “woo woo” for some people. However, once you start doing it, you’ll realize it’s neither of those things. Check out these free resources and apps and try five minutes.


    7. CONTROL WHAT YOU CAN

    From health opinions, to political leadership, to financial safety, to education plans—nothing is certain right now. Humans need safety and consistency to thrive, so when we’re not experiencing those things, we look to control other aspects of our lives. This can often lead to unhealthy habits and self-medication. There’s a reason the Serenity Prayer is used in many recovery programs. Now is a time to remind ourselves that the only thing we can control is ourselves.

    In an article on Inc.com, Mareo McCracken, Revenue Leader for Movemedical, writes, “Success and joy come from focusing on what you can control. Whenever you focus on situations or people outside of your control, you lose even more control, you enter a state of deception and despair.” We can’t control a global pandemic. We can control what we think and how we react to it. Here are a couple healthy ways to cope with external stressors:

    MOVE YOUR BODY DAILY

    Perhaps this means taking the stairs instead of the elevator, or parking further away from your location to get a few more steps in. Perhaps this means going to the gym or a weekly fitness class. Perhaps this means chasing your toddler around the house. Whatever it means for you, make movement fit into your life wherever you can.

    MAKE GRATITUDE LISTS

    If you’re like me and have an insatiable thirst for knowledge with regard to self-improvement and personal development, you’ve probably seen this advice from your favorite person of interest: Gratitude changes your frequency. Or, in less esoteric terms, gratitude literally changes the neural structures in your brain, making us feel happier and more content.

    With this in mind, many of these same thought leaders suggest creating daily lists to attune to the frequency of gratitude. This can be as simple as writing down three things you’re grateful for each day: spending time with your partner, eating a delicious meal, getting a great night’s sleep, etc. You can keep a gratitude notebook, or type it in your favorite notes app. There are even specific apps for this very purpose; my favorite is the Five Minute Journal.

    It’s important to be able to distinguish between what is within and without of our control. These days, it seems as if we’re in collective fight or flight mode at any given moment. This is unhealthy for our minds and bodies, so we must decide how we’re going to tame these gnarly beasts. We do this by controlling only what we’re able to, and doing our very best to let go of the rest.


    As the philosopher William Ocean once proclaimed, “when the going gets tough, the tough get going.” And the current consensus is the going is pretty tough.

    However, you currently have the means to afford a device that allows you to read this article. Or you have a friend or loved one who has allowed you to use their device. You have your eyesight or assistive technology to allow you to take in this information. You have the air in your lungs and the clothes on your back.

    We always have something to be grateful for, and once we change our perception of the world around us—once we change our mindset—we change the physical structure of our bodies and brains. We accomplish this through simple, realistic changes over time.

    Begin anywhere, try your best, and we’ll make it a better end to 2020.

  • 4 WAYS PRACTICING GRATITUDE IN BUSINESS PAYS OFF

    4 WAYS PRACTICING GRATITUDE IN BUSINESS PAYS OFF

    It’s almost here. The day to see your extended family one of two times per year, stuff yourself silly with green bean casserole, pretend you know what a “cornerback” does, and think about what you’re grateful for. Just like the pilgrims and American indigenous peoples did!

    You know what they didn’t do? Take advantage of a holiday to create some of the best small business marketing content this side of the Mississippi. I mean, who would even do that?! Who would even say that?! The nerve of some people.

    On an unrelated note, in recent years, gratitude has proven to be increasingly responsible for one’s overall happiness and well-being. From simple things like thanking someone for holding an elevator, to intense week-long meditation retreats focused on the issue, gratitude allows us to heighten our frequency and change our perspective.

    Let’s take a deeper look at the role of gratitude in business.

    4 WAYS PRACTICING GRATITUDE IN BUSINESS PAYS OFF


    BECAUSE SCIENCE

    According to a 2017 Forbes article, we need three positives to outweigh the impact of one negative. In other words, we feel and hear negativity with three times the power that we experience positivity. The issue in our current culture, however, is that we tend to give 10 times more negative feedback than positive feedback. Essentially, we need a 3:1 ratio, but we get 1:10, which leaves us unfulfilled, anxious and depressed. This is why gratitude matters.


    Regularly expressing gratitude (the quality of being thankful and readiness to show appreciation) literally changes the molecular structure of the brain, keeps the gray matter functioning, and makes us healthier and happier. 

    UCLA’s Mindfulness Awareness Research Center

    Practicing and experiencing gratitude literally has the power to rewire your brain. (And, yes, I know how literally works.) Gratitude serves as a sort of natural antidepressant. During the practice of gratitude—say, thinking about or writing down three to five things you’re grateful for—specific neural circuits are activated. Production of serotonin and dopamine increases, and neurotransmitters, or “chemical messengers,” travel neural pathways to the brain’s “pleasure” center. The more we practice, the stronger these neural pathways become—a phenomenon known as “Hebb’s Law,” which states: “Neurons that fire together, wire together.” “The more times a certain neural pathway is activated (neurons firing together), the less effort it takes to stimulate the pathway the next time (neurons wiring together).

    Source: The Neuroscience of Gratitude



    BECAUSE TEAM-BUILDING

    In a whitepaper published by the Dale Carnegie Institute, researchers found that “showing appreciation” was the number one blind spot for most leaders. Which, in turn, makes it the greatest opportunity for improving employee engagement and company performance.

    Gratitude is a social emotion—and moral emotion—that has the power to strengthen relationships because it requires us to take stock of how we are supported and affirmed by those around us. Additionally, gratitude puts us in a position to recognize how positive things in our lives, like a success at work, are often due to outside forces—particularly the efforts of others.

    Of course there are (and will be more) business leaders who believe that this type of attitude toward gratitude doesn’t belong in the workplace. Some believe it shows weakness or lacks professionalism. To those people I say …


    Let’s take a look at a few benefits of gratitude in the form of workplace recognition:

    • Motivates employees
    • Provides sense of accomplishment
    • Provides feeling of appreciation
    • Builds trust
    • Increases emotional resilience
    • Fosters cooperation
    • Decreases toxic emotions (e.g., envy, materialism, etc.)
    • Increases staff retention rates
    • Strengthens company loyalty
    • Promotes employee engagement

    Sources: Making the Business Case for Gratitude; How Gratitude Can Transform Your Workplace


    Keep in mind that in order for gratitude to work, it has to come from a genuine place. If done correctly, gratitude has the power to make your business more profitable because your employees will be more engaged and effective. However, if your team gets even a *whiff* of insincerity, you’re going to get the opposite effect—your employees will know you’re using them. You must honestly want what’s best for your team. And if you don’t want that, you may want to consider a new personality career.


    BECAUSE CUSTOMER SATISFACTION

    Establishing relationships is at the core of any business venture. Incorporating gratitude into this process will enable you to better connect with customers, attract new clients and foster beneficial rapport with manufacturers and suppliers.

    According to Betsy Bugg Holloway, a marketing professor Samford University in Birmingham, Alabama, gratitude is an effective tool largely because “it is a precursor to develop trust.” And trust, itself, is an extremely powerful driver of loyalty, no matter the type of relationship.


    Gratitude motivates positive reciprocal behavior. If a customer believes that a business has his [sic] best interests at heart, that customer is more inclined to develop a long-term relationship with the business.

    — Randy Raggio, marketing professor at the University of Richmond

    Let’s go over a few DOs and DON’Ts of gratitude with regard to current and potential customers.

    DOsDON’Ts
    Build memorable bonds that transcend “business relationships”Be afraid to show [rational] emotion; consider emotion a “weakness”
    Know your client well enough to add a unique, personal touch when sending a giftSend a faceless, generic gift to an important client
    Look people in the eye; give genuine compliments when they’re due; engage in active listeningLook at your phone during client meetings; dole out insincere “compliments” to further personal agenda

    When your customers believe you sincerely care about their well-being, they’re more likely to refer a friend, write a positive online review or pay a little more for your products and/or services in the future.

    Sources: 5 Reasons Why Practising [sic] Gratitude Is Great for Your Business; Why gratitude is good for business, year round


    BECAUSE THE BOTTOM LINE

    I hope it is becoming clear how important gratitude in business is. It’s one of those things that often gets overlooked in the day-to-day, but plays such a crucial role in a business’s ability to thrive.

    Still, many business leaders view gratitude as a social nicety rather than a tool to improve company performance. Perhaps some hard facts & figures from the Harvard Business Review will do the trick.

    • Depending on industry, acquiring a new customer is 5 to 25 times more expensive than retaining an existing one.
    • Increasing customer retention rates by 5% increases profits by 25% to 95%.

    Take, for example, Reston Limousine. In 2009, its President & CEO, Kristina Bouweiri, began holding fancy customer appreciation lunches for a friend’s lagging business. Those lunches provided Bouweiri with the opportunity to meet 900 clients, which gave her own business a healthy boost. She knew that her unexpected success was a testament to the power of appreciation and gratitude in business and immediately pivoted her strategy.

    From that point on, rather than going after new business, she and her team decided to go back to old clients and thank them—to develop relationships with them. For nearly 20 years, the Reston Limousine team had done little to nothing to show gratitude for its nearly 20,000 clients. “Now,” says Bouweiri, “I consider it the most important initiative that I have.”

    Similarly, Dr. Justin Wood, Th.d., CJME, who was given the task of reviving a dying restaurant, decided to put the practice of gratitude into place and had employees focus on making customers feel appreciated. Not only did this double business in a month, but continued to set quarterly financial records.


    I retain a high percentage of customers. This costs me less in marketing and those customers tell others of my services; in turn, gratitude saves me money, while making me money and costing me nothing.

    — Dr. Justin Wood, Th.d., CJME

    These examples only tout the benefits of gratitude toward clients. What about your internal team?

    Continuing on the idea that gratitude is a business tool rather than a “social nicety,” let’s take a look at employee turnover. Most employees leave a position because they feel disengaged. The root cause of this disengagement? A lack or total absence of gratitude in the workplace. They feel like they’re neither being seen nor appreciated at work.

    • 71% of American employees report feeling not fully engaged at work
    • 26% of American employees report feeling actively disengaged at work

    Fear not—there’s an easy solution. A study reported by Harvard Medical School and conducted by the Wharton School at the University of Pennsylvania found that employees who heard expressions of gratitude before doing work made 50% more progress on their goals. All because of something as simple as a sincere “thank you” or “great job.”

    Sources: Why gratitude is good for business, year round; 20 Examples of How Showing Gratitude Helped a Business; Why Expressing Gratitude Is Good For Business And People


    As technology continues to develop at lightning speeds and we become increasingly isolated from one another, it’s imperative that we all make an effort to reach out, listen carefully, speak intentionally and strengthen the bond that binds us all: love for our tribe. Whether it’s a familial tribe, professional tribe, or chosen tribe, if we don’t support one another—on any scale—the whole system collapses.

    We hold the power. We have the ability to not only reinforce our relationships, but to forge new ground and create bonds that we never imagined creating. Gratitude is the answer. This Thanksgiving, and every other day of the year, gratitude is the answer.

    So, from this boutique ad agency to you …

    THANK YOU FOR READING. WE APPRECIATE YOU.