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  • ST. PETE PRIDE 2021: ALL THE BEST EVENTS IN THE GRAND CENTRAL DISTRICT

    ST. PETE PRIDE 2021: ALL THE BEST EVENTS IN THE GRAND CENTRAL DISTRICT

    Not sure if you heard, but a pandemic had other plans for us during this time last year, so this year’s Pride events are certainly welcome—even if they look a little different than before. Instead of a parade, St. Pete Pride is holding a month-long celebration in COVID-safe chunks. And although we’ll all miss the iconic parade, its absence has made way for more than 50 new activities and events throughout the city—the best of ’em happening right here in the Grand Central District!

    Enter: Pride in Grand Central

    pride in grand central

    This year, the Grand Central District Association is looking forward to bringing Pride back to where it began by hosting a series of local events including live music, sidewalk markets and a Scratch & Win game with a $500 cash prize (to name a few). Grand Central’s small businesses and neighborhoods will join forces to welcome and entertain all. So grab your planner, fire up your calendar app of choice, and get ready to party with the locals. It’s Pride in Grand Central.

    PRIDE IN GRAND CENTRAL EVENTS:

    JUNE 5 | Sip, Shop, Hooray DJ

    DJ Will from Hot1015 & Powerhouse 93 four “Pride Kick Off” Gay Rose specials. • 5:30 – 8:30 p.m.

    Sip Shop Hooray
    2053 Central Ave

    JUNE 6 | DOG BAR Corona Beach Bash

    Wet & wild dog party with sprinklers, ice pools and a foam party! • 12 – 6 p.m.

    Dog Bar
    2300 Central Ave

    JUNE 8 | TOMBOLO BOOKS AN EVENING WITH ROB SANDERS

    An evening with Rob Sanders to celebrate Two Grooms on a Cake. • 6:30 – 7:30 p.m.

    Tombolo Books
    2153 1st Avenue S.

    JUNE 11, 12 & 17 | The MAR “PLUS” Cabaret-Style Performance

    “Plus” is a cabaret-style performance giving the spotlight to LGBTQIA+ artists emphasizing those in the ever-changing “plus” subsect of the community. An all-inclusive evening featuring multiple solo artists ranging anywhere on the Pride spectrum from Lesbian to Ally and all possibilities in between. Join us at The MAR St. Pete as we lift our voices and come together to celebrate St. Pete Pride this June. • 8 – 9:30 p.m.

    **Contains adult content.

    The MAR
    2309 Central Ave

    JUNE 12 | DOG BAR Rescue Dog Yoga

    Rescue Dog Yoga with Pup Active & SPCA.
    Small vendor event noon to 3 p.m. (four vendors on site) • 11 a.m. – 12 p.m.

    Dog Bar
    2300 Central Ave

    JUNE 12 | HAWTHORNE’S Wig Out For Pride

    Pride kick off party – DJ Valley + Wig Party • 12 – 9 p.m.

    Hawthorne Bottle Shoppe
    2927 Central Ave

    JUNE 12 | SIP, SHOP, HOORAY Drag Show

    Drag Show!
    Queens: Jaeda Fuentes, Kori Stevens, newly crowned Queen of 2021. DJ LMo • 5 – 9 p.m.

    Sip Shop Hooray
    2053 Central Ave

    JUNE 12 | AWAKENING WELLNESS Night Market

    Awakening Second Saturday Market. • 6 – 10 p.m.

    Awakening Wellness
    2126 1st Avenue S.

    June 13 | GAY ST. PETE HOUSE Fashion Show

    Poolside Fashion Show. Food and drink included for $25. • 12 – 4 p.m.

    Gay St. Pete House
    4505 5th Avenue N.

    JUNE 15 | PUNKY’S BAR & GRILL Come On Caller, Make Me Holler Drag Bingo

    Drag Queen Bingo with Georgia Moore. To Benefit Rose Dynasty, Inc. • 7 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    June 15 | COCKtail QUEEREOKE

    Pride Queereoke! Come belt the anthems with some local talent. • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave

    JUNE 16 | GRAND CENTRAL BREWHOUSE Drag Queen Bingo

    Hosted by Stephanie Shippae. Free to play with 10 chances to win GCB prizes! • 7 – 9:30 p.m.

    Grand Central Brewhouse
    2340 Central Ave

    JUNE 16 | COCKtail WIGS & WIT

    3 comedians vs. 3 drag queens in a comedy battle royale. • 9 – 11:30 p.m.

    COCKtail
    2355 Central Ave

    JUNE 17 | PUNKY’S BAR & GRILL Rock The Night Away

    Erin Boone live music on the patio. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 17 | COCKtail GAY ASS TRIVIA

    Just how well do you know your gay herstory? • 8 – 11 p.m.

    COCKtail
    2355 Central Ave

    JUNE 18 | DOG BAR Lip Sync Battle

    Pride in Grand Central Lip Sync Battle with DJ Shannon C & fundraiser for Girls Rock St. Pete. • 12 – 6 p.m.

    Dog Bar
    2300 Central Ave

    JUNE 18 | PUNKY’S BAR & GRILL Whoa-Oh-Oh-Oh

    Live Radio Broadcast from Punky’s 99 Jams. The Friday Night OLDSKOOL JAM w/Z-Man and J-Vo. 99 Jams WUJM “The Burg” 99.1 FM • 8 – 11 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 18 | COCKtail THERE’S NO PLACE LIKE HOME!

    There’s no place like home! We’re glad Pride is back on Central and so are the dancers. Pole Dancers from 8 to midnight! • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave

    JUNE 19 | SIP, SHOP, HOORAY DJ & Specials

    DJ Shannon “Sip, Shop, & Kiki,” specials on clothes and drinks. • 1 – 4 p.m.

    Sip Shop Hooray
    2053 Central Ave

    JUNE 19 | PUNKY’S BAR & GRILL Brittany For The Win Live Music

    Brittany Baldwin live on the patio. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 19 | COCKtail SISSY THAT WALK

    Sissy That Walk Saturday! It’s f*ckin’ pride and our queens have something to say. • 10:30 p.m. – 2 a.m.

    COCKtail
    2355 Central Ave

    JUNE 20 | DOG BAR Biscuit Brunch

    Pride in Grand Central Biscuit Brunch. Homemade biscuits & drink specials. • 12 – 3 p.m.

    Dog Bar
    2300 Central Ave

    JUNE 20 | THE GARAGE T-Dance

    4 – 9 p.m.

    The Garage
    2729 Central Ave

    JUNE 20 | COCKtail DADDY ISSUES

    It’s Father’s Day and we love our daddies. • 8 – 11 p.m.

    COCKtail
    2355 Central Ave

    JUNE 22 | PUNKY’S BAR & GRILL It’s On Bitches! Drag Queen Bingo

    It’s On Bitches! Drag Queen Bingo with Georgia Moore. Drag Queen Bingo Sponsored by House Wine.
    Donating all proceeds to Pride in Grand Central. • 7 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 22 | COCKtail LOUD & PROUD KARAOKE

    We love our gay icons and we want ya to know. • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave

    JUNE 23 | COCKtail FRESH START: DRAG SHOWCASE

    Featuring talent that is either just starting out, or back from hiatus. • 11 p.m. – 3 a.m.

    COCKtail
    2355 Central Ave

    JUNE 24 | PUNKY’S BAR & GRILL Don’t Just Say Noe Live Music

    Lisa Noe live on the patio. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 24 | GRAND CENTRAL BREWHOUSE The Ultimate Drag Show

    Jay Miah, as seen on “The Voice,” Adriana Sparkle, and Iman will perform 2 shows in the beer garden, accompanied by DJ TC Czaritsa. Meet the performers before the shows! • 7 – 11 p.m.

    Grand Central Brewhouse
    2340 Central Ave

    JUNE 24 | MIXER’S AT OKW Drag Trivia

    Drag Pride trivia with Miranda. • 7 – 9 p.m.

    Mixers at OKW
    2451 Central Ave

    JUNE 24 | COCKtail HIDE

    There’s something so right about a man in leather. DJ and go-go boys. • 8 p.m. – 1 a.m.

    COCKtail
    2355 Central Ave

    JUNE 25 | VFW Post 39 / Urban Brew & BBQ Street Party

    Music by DJ Hoof of Q105 and a Drag Show starring Brianna Summers and special guests. Food & drink specials and 50/50 tickets will be sold to benefit local LGBTQ Charities. • 5 – 11 p.m.

    VFW Post 39
    2599 Central Ave

    JUNE 25 | MIXER’S AT OKW DJ

    DJ Bill Kody all night. $3 SKYY Vodka and $3 Fireball. • 6 – 11 p.m.

    Mixers at OKW
    2451 Central Ave

    JUNE 25 | DOG BAR DJ Fugi

    Food truck: Maggie on the Move from 5 to 9. • 8 p.m. to 12 a.m.

    Dog Bar
    2300 Central Ave

    JUNE 25 | PUNKY’S BAR & GRILL Meet Z-Man and J-Vo – Live Broadcast with Special Guest – Darden Rice

    Meet Darden Rice, St. Petersburg Mayoral Candidate, then rock the night away at Punky’s OLDSKOOL JAM – Live Radio Broadcast. • 8 – 11 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 25 | COCKtail WONDERFUL WIGS OF OZ

    Dancers and wigs and drag, oh my! • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave

    JUNE 26 | DOG BAR Unleash Your Pride

    We’re rolling out the green carpet to bring you unleashed doggie play time! Dog Bar will have doggie ice cream, misting fans to keep you and your pup cool, ice pools, swag bags for the first 25 guests, drinks specials, vendors market and more. 

    Food truck: Surly Mermaid 2 to 8 p.m.

    Lay Low After Party 9 p.m. to 12 a.m. Late night eats from Lay Low Chateau & drink specials! • 11 a.m. – midnight

    Dog Bar
    2300 Central Ave

    JUNE 26 | GRAND CENTRAL Block Party

    Enjoy the streets and sidewalks of Grand Central. The 2300 and 2400 blocks of Central will be closed on Saturday, June 26 from noon to 6 p.m. for a pedestrian-safe block party with live entertainment (including a major celebrity talent to be announced soon!) and fun times. Rainbow up! • 11 a.m. – 5 p.m.

    Grand Central
    2300-2400 Central Ave

    JUNE 26 | BLUE COTTAGE Celebrity Photo Opp

    JC Rea is the Entertainment Director at the Garage on Central Avenue. • 2 – 6 p.m.

    The Blue Cottage Home Decor
    2435 Central Ave

    JUNE 26 | AWAKENING WELLNESS Bollywood

    We’re celebrating Pride Bollywood-style with a stage drag show, music, vendors, games and prizes. • 6 – 10 p.m.

    Awakening Wellness
    2126 1st Avenue S.

    JUNE 26 | PUNKY’S BAR & GRILL Live Music

    Live Music on the Patio with Karmic Tattoo. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 26 | PUNKY’S BAR & GRILL Come Out, Come Out, Wherever You Are.

    Come Out, Come Out, Wherever You Are for Karmic Tattoo’s Pride Appearance! Diversity Makes for a Better Cocktail party sponsored by Tito’s Vodka. Saturday Night Live on the patio featuring Lisa Noe and Amy Black. Tito’s Vodka will be serving up samples and Pride swag from 6 to 8. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 26 | MIXER’S AT OKW Silent Disco

    Silent Disco. $3 SKYY & $3 Fireball. • 8 – 11:30 p.m.

    Mixers at OKW
    2451 Central Ave

    JUNE 26 | COCKtail COCK’D N LOADED

    We have some cocktails we think you should be double fisting. Mega Show starting at 9. • 9 – 11:30 p.m.

    COCKtail
    2355 Central Ave

    JUNE 27 | GRAND CENTRAL Rainbow Celebration & Sidewalk Stroll

    The Grand Finale Weekend party continues on the sidewalks of Grand Central. Enjoy Drag Brunch, Foam Party, T-Dance, Vendor Market, Dunk Booth and a Car Parade as we close out this years Pride celebration in style. • 10 a.m. – 7 p.m.

    Grand Central
    2300-2400 Central Ave

    June 27 | PRIDE CRUISE AROUND St Pete & Gulfport

    Join us as we cruise around St. Pete and Gulfport. 100% free! No entry fee. • 11 a.m. – 12:30 p.m.

    Decorate your vehicle and show your PRIDE! Meet at 10:30 and park, then promptly cruise at low speed through downtown St. Pete, then West to the Edge District in to the Grand Central District, then head to Gulfport Waterfront District, back through 22nd Street Main Street, the Warehouse Arts District, and ending in the Grand Central District.

    Drivers must be properly licensed and insured, follow all traffic laws and drive carefully! 

    #PrideinGrandCentral #ComeOUTStPete #GayStPete

    Start at Albert Whitted Park
    480 Bayshore Dr SE

    JUNE 27 | MIXER’S AT OKW Bubbles & Brunch Foam Party

    Foam party all day. Drag brunch at 1. Pop-up shops noon to 5. DJ Jayson. • 11 a.m. – 8 p.m.

    Mixers at OKW
    2451 Central Ave

    JUNE 27 | DOG BAR Doggie Fashion Show

    Vendors market continues & at 3 p.m. Pride Doggie Fashion Show. Food truck: Maggie on the Move • 12 – 6 p.m.

    Dog Bar
    2300 Central Ave

    June 27 | STUDIO b SALON Shampoo & Dunk Booth

    Dunk booth, prizes, and a spectacular new you! • 12 – 5 p.m.

    Studio b Salon
    3023 Central Ave

    JUNE 27 | PUNKY’S BAR & GRILL “Funky Pride Market” & OLDSKOOL JAM w/Z-Man and J-Vo.

    Pride Grand Finale Weekend at Punky’s “Funky Pride Market” with a variety of local vendors—featuring OLDSKOOL JAM w/Z-Man and J-Vo on the Patio. Don’t forget to take your Pride Selfie with the St. Petersburg Distillery Trolley! • 12 – 5 p.m.

    Punky’s Bar & Grill
    3063 Central Ave

    JUNE 27 | HAWTHORNE’S BOTTLE SHOPPE Rock Out With Your Rainbow Out

    Patio + Parking Lot party. Rainbow beer flight. Clara Rose Ice Cream Truck. Live face painting. DJ Valley. • 12 – 9 p.m.

    Hawthorne Bottle Shoppe
    2927 Central Avenue

    June 27 | COMEOUT Block Party

    OUT and PROUD 365 block party & vendor market. • 1 – 9 p.m.

    The Garage
    2729 Central Ave

    JUNE 27 | SIP, SHOP, HOORAY DJ & Specials

    DJ Boom “HOUSE OF PRIDE” 2 to 5. Drink specials. • 2 – 5 p.m.

    Sip Shop Hooray
    2053 Central Ave

    JUNE 27 | COCKtail COCK-EYED

    It’s been a long Pride and we’re no longer seeing straight. Relax & feast your eyes on our sexy go-go boys. • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave

    And now, a word from our sponsors …

    All of these amazing events in St. Pete’s Grand Central District wouldn’t be possible without equally amazing partnerships. Meet the businesses behind your new favorite Pride party.

    PRIDE IN GRAND CENTRAL SPONSORS:

    Gallery 3100

    Opening in September 2021, Gallery 3100 is a luxury apartment company with 122 units that aims to bring urban convenience into an artful setting. Discover unique, modern, studio-, one-bedroom and two-bedroom apartments only steps away from trendy restaurants, breweries, coffee shops—and even the Tampa Bay Rays—in the vibrant Grand Central District of St. Petersburg, Florida.

    Grand Central Brewhouse

    Using European-style serving tanks that result in fresher beer and a longer shelf-life, Grand Central Brewhouse is a passionately designed brewery, taproom, beer garden and event venue that offers world-class beer and extremely knowledgeable staff members. Enjoy lagers & ales with unique and distinct flavors while gathering, celebrating and making memories at the hub of Grand Central.

    Gay St. Pete House

    Originally built in 1929 as a single-family home for the mayor of the city, Gay St. Pete House is a relaxing, clean and affordable bed & breakfast located in the center of St. Petersburg. Explore the beaches, museums and LGBTQ+ friendly Grand Central District; or relax and spend time with family and friends in this old Key West-style oasis.

    ABSOLUTELY BEAUTIFUL FLOWERS

    With more than 20 years of experience designing fresh flowers and floral arts, Absolutely Beautiful Flowers is family-owned and operated full-service flower shop and event planning company committed to offering the freshest and finest floral arrangements and gifts in all of Florida. From birthdays to weddings and everything in between, Absolutely Beautiful Flowers believes every occasion should be special.

    Your Neighborhood Realty Associates, Inc.

    Founded in 1993, this family-owned and operated real estate company helps St. Pete locals buy and sell homes efficiently and professionally. From loan prequalification to closing the deal, Your Neighborhood Realty Associates Inc. is with you throughout the entire home buying and selling process.

    Tru by Hilton

    Tru is a modern, clean and informal hotel created by Hilton, located in the vibrant Grand Central district of St. Pete. Surrounded by museums, beaches, breweries, shops and restaurants, Tru by Hilton is convenient to everything, and has a fitness center, business center, meeting rooms and offers free breakfast.

    Cocktail st. pete

    With an atmosphere that mirrors the open-minded nature of St. Pete, Cocktail is a brand new craft cocktail and dance bar in Grand Central. With at atmosphere as vibrant as the drink menu, Cocktail is the perfect weekend hangout spot, day or night.

    Come out St. Pete

    Founded in 2017 in celebration of National Coming Out Day, Come Out St. Pete is a non-profit corporation with the mission to serve the Tampa Bay community by providing activities and events that raise awareness about, celebrate and advocate for the LGBTQ+ community.

    Blue Cottage

    Located in the Grand Central District in St. Pete, Blue Cottage is a local, small home goods boutique that allows customers to immerse themselves into aesthetically beautiful environments, and perhaps add something new and beautiful to their homes. From artwork to candles to specialty foods, you can find the perfect gift or piece to refresh your living space at Blue Cottage.

    Punky’s Bar & Grill

    LGBTQ+ owned Punky’s Bar & Grill brings burgers, daily specials and their famous wings to the Grand Central District. Sit inside and watch a game or music videos on one of the large TVs, or dine outside and enjoy the St. Pete weather—no matter where you choose, you can still enjoy Punky’s entertainment. Check out Tuesday night bingo and live music every Thursday.

    TITO’S VODKA

    Crafted using old-fashioned copper pots, and made from 100% corn (so it’s naturally gluten-free), Tito’s Vodka is known as one of the most popular vodkas enjoyed in the United States. Its smooth, rich taste and affordable price make this spirit a go-to for drinking at home, or out at a bar or restaurant.

    SWINGER’s

    Located in the heart of Grand Central, Swingers is a patio bar and grill that serves a wide variety of food and drink items in a cute, beachy atmosphere. Outdoor swing chairs add an interactive (and Instagrammable!) element to the patio, while live music and specials keep visitors entertained and engaged. Stop by for brunch and treat yourself to bottomless mimosas!

    We at Media Garage Group are also proud to be sponsors of Pride in Grand Central!

    This last year has been … less than ideal … for most people and small businesses. Pride has always served as a time for locals and visitors alike to come out, enjoy delicious food and drinks, sing, dance and be their most authentic selves. And although there isn’t a parade during St. Pete Pride 2021, there are more than 50 new events for you to discover. So come out to the Grand Central District, the birthplace of Pride, and celebrate with us at Pride in Grand Central!

  • GRAND CENTRAL DISTRICT OF ST. PETERSBURG VIDEO TOUR (VOL. 1)

    GRAND CENTRAL DISTRICT OF ST. PETERSBURG VIDEO TOUR (VOL. 1)

    WELCOME TO THE GRAND CENTRAL DISTRICT

    Home to more than 350 locally owned and operated independent businesses, the Grand Central District of St. Petersburg, Florida, spans between 16th and 31st Streets and includes 1st Avenue North, Central Avenue, and 1st Avenue South. It is pedestrian-, bicycle-, scooter-, and dog-friendly!

    The motto in the Grand Central District is “This is where the locals go” because it’s bordered by residential neighborhoods. It’s also due, at least in part, to the fact that those who live and work here truly do love our neighborhood. We’re friends. We support each other. We look out for one another. The GCD is still alive and kickin’ a year post-lockdown because WE. WORK. HARD. We are artisans, regardless of trade. Whether we’re in advertising, brewing and selling beer, hand-crafting candles & apothecary items, or even providing a safe space for people to throw hatchets, we do everything in our power to ensure our products are top-notch and our customer service keeps people coming back.

    A NOTE FROM THE PRESIDENT

    karen helsinger media garage groupMedia Garage Group feels so lucky to have landed in the Grand Central District of St. Petersburg. Being a part of this community of merchants, restaurants, bars, breweries, art galleries, professional services, and health & wellness providers, has—hands down—been one of the best experiences of my professional career. It’s no doubt that Grand Central is “where the locals go.” These business owners have guts, grit, integrity, staying power, and big personalities; and their businesses are just as unique and quirky as the surrounding Historic Kenwood and Palmetto Park neighborhoods.

     

    —Karen Helsinger

    President, Grand Central District Association

    FEATURED GRAND CENTRAL DISTRICT BUSINESSES:

    Discover a bit more about the three Grand Central District business featured in our video at the top of the page.

    MIXERS AT OKW (OLD KEY WEST BAR & GRILL)

    Old Key West Bar & Grill is a great place to rest your feet from your weekend shopping on Central Avenue in St. Petersburg, or just kick back for a good meal after a long night on the town. OKW offers comforting American eats and rum cocktails in a casual space with outdoor seating. Mixers at OKW features a full liquor bar, live music, and great entertainment.

    THE BUNGALEAUX ON CENTRAL

    The Bungaleaux features unique furniture and accessories for the home. It’s St. Pete’s favorite place to find industrial hand-crafted pieces made by local artisans and eclectic home furnishings curated from all over the world. 

    HAWTHORNE BOTTLE SHOPPE

    Hawthorne Bottle Shoppe is a neighborhood social establishment and market dedicated to the education and enjoyment of craft beer, wine, and locally sourced deli offerings. More than a market, HBS offers more than 300 beers and 75 wines from around the world, eclectic knick-knacks, and an atmosphere that fosters neighborhood camaraderie. Drink in, take away, or both—that’s the easy decision at HBS.

  • 7 SMALL STEPS THAT CREATE BIG RESULTS (AND A BETTER END TO 2020)

    7 SMALL STEPS THAT CREATE BIG RESULTS (AND A BETTER END TO 2020)

    We’re currently living in a time when the Centers for Disease Control and Prevention (CDC) has a page on its website that includes the following passage: “The coronavirus disease 2019 (COVID-19) pandemic may be stressful for people. Fear and anxiety about a new disease and what could happen can be overwhelming and cause strong emotions in adults and children. Public health actions, such as social distancing, can make people feel isolated and lonely and can increase stress and anxiety. However, these actions are necessary to reduce the spread of COVID-19.”

    What a time to be alive, huh?

    The good news is, as you’ve heard from every advertising agency, “we’re in this together.” We’re just not all experiencing it in the same way. We have to learn to be okay with this, which is difficult, but not impossible. It’s easy to slip into a division mindset; we’re pack animals. In times of crisis, we look to our “own” to protect us. But now is the time to really put the human in humanity, and prove (to yourself) what you’re made of. This all begins with simple, realistic changes.

    Take a look at our 7 small steps that create big results and (hopefully) a better end to 2020.

    1. MANAGE YOUR MEDIA CONSUMPTION

    The irony is not lost on me that this is being presented to you in the form of digital media, but here we are.

    Who Wouldve Thought Not Me GIF from Whowouldvethought GIFs

    Media consumption in the time of COVID is off-the-charts. According to a March 2019 vs. March 2020 study by Nielsen, the U.S. spends 215% more time this year accessing current events and news on mobile devices. Of course, we all want to stay informed, but at what point does the desire to gather relevant information turn into to full-on obsession; or addiction, even?

    In an interview with CNBC, Joshua Morganstein, Chair of the American Psychiatric Association’s Committee on Psychiatric Dimensions of Disasters, explains that in times of distress and uncertainty, “the tendency is to really almost drown in [the news].” It’s not about cutting ourselves off from information, but about the ability to “dial down our exposure to media content,” Morganstein says. This is especially true for social media, which is often biased, can be vague or sensationalized, or just plain incorrect.

    Even if we simply keep our phones out of the bathroom (we all do it), we’ll cut down on consumption minutes that lead to hours that lead to days of media freedom. Because research has shown that in times of disaster or terrorist events (times of uncertainty, essentially), “as people’s media exposure increases, so does their distress.” Simply put: prolonged daily media consumption is making us anxious af. The good news is, we can do something about it.

    2. SET YOURSELF UP TO SLEEP BETTER

    Sleep isn’t something that comes easily to many of us—especially during a GLOBAL PANDEMIC. However, there are things you can do to optimize your sleep success. According to the CDC, the following are tips for better sleep (along with some of our own supplemental info):

    • Be consistent with your sleep schedule. Go to bed at the same time each night, and wake up at the same time each morning.
    • Remove electronic devices—i.e. TVs, laptops, phones, etc.—from the bedroom.
    • Make sure your bedroom is quiet, dark, relaxing and at a comfortable temperature. DID YOU KNOW: The optimal sleeping temperature is around 65 degrees (F).
    • Avoid large meals, caffeine and alcohol prior to bedtime. Experts say two to three hours is a good buffer.
    • Get some exercise during the day. It will help you fall asleep more easily at night.

    Psychologist and founder of the Health Psychology Clinic, Joanna Konstantopoulou, says, “It’s not just the 40-hour marathons without sleep which can be detrimental to your psychological health, but simply losing an hour or two on a regular basis can have a significant impact on your mind and well-being.” Further, poor sleep has been linked to obesity, heart disease and diabetes. It also shortens your life expectancy.

    Try going to bed ten minutes earlier than usual each night for a week. The following week, add another 10, and so on until you reach your optimal sleep schedule. This small step can mean huge positive changes—like improved memory, reduction in anxiety and transportation of toxins out of the brain—in the long-run. Simple, realistic changes are key.

    3. GO OUTSIDE for 10 minutes

    Have you ever heard of “earthing” or “grounding”? If not, here’s a hoity-toity article from the Journal of Environmental and Public Health explaining its benefits. For the “TL;DR” crowd, the main takeaways are: 1) the Earth is covered with electrons; 2) modern life has separated humans from these electrons with concrete and cubicles; 3) research suggests that this separation may be a major contributor to 21st century ills; and 4) reconnecting directly with the Earth’s surface (and its electrons) has produced measurable benefits—particularly with regard to sleep and reduced pain. So if you’re able to do so, take your shoes off and get in the grass for a little while each day.

    If that seems far-fetched for your lifestyle (which is completely understandable), you can probably go outside for at least 10 minutes each day (it doesn’t even have to be consecutive!). As a general trend, most of us are Vitamin D deficient. Getting only 10 minutes of sun exposure each day provides us with our daily dose! Don’t forget the SPF.

    Exposure to natural light can also elevate your mood, improve your concentration and help you to heal from surgery or injury faster. Additionally, fresh air can help clear your lungs, give you more energy, lower blood pressure and improve digestion. So whether it’s a full-on barefoot walk in the woods (one of my favorite hobbies) or an al fresco coffee break, try to get outside when and where you can!

    4. BE NICER TO YOURSELF

    Negative self-talk is so 2000-and-late. Think about the way you speak to yourself when you’re unhappy. Now imagine someone saying those things to your best friend. Is ‘someone’ getting punched in the face in your mind? Probably. Now punch yourself in the face—with love.

    For the most part, you create your own future. Thoughts do become things. Everything begins in the mind, so once you learn to better control your thoughts, you can better control the environment around you. Or, at the very least, learn what you’re able to control (more on that later in the post). Giving yourself the same grace and forgiveness that you’d give a colleague, friend or loved one is paramount.

    Don’t know where to start? Roseann Capanna-Hodge, pediatric mental health expert and psychologist, suggests adjusting your everyday vocabulary—both your internal and external dialogue. “Instead of always focusing on the negative, flip your dialogue to only positive outcomes. For example, instead of saying ‘If I get that job,’ switch it to ‘When I get that job.’ Those subtle changes in using positive language helps to change your mindset.” You can train your mind to transmute feelings of lack to those of abundance.

    One small way to increase the flow of positive mental vibes is to repeat a personal mantra when you hit points of stress. The best way to do this is to make it something simple to remember that reminds you of the important things in your life. Examples include:

    • Everything is temporary.
    • This too shall pass.
    • I am stronger than I think I am.
    • This is a learning experience.
    • I am evolving.
    • I am resilient.
    • I am not alone.

    Make it your own and take your power back. It sends a clear message (if only to yourself) that you can’t be taken down so easily. Once you’ve internalized this idea, things that once stressed you out will now be put in their place.

    5. DRINK 1 MORE GLASS OF WAtER

    Chances are high that you’re not drinking enough water. Because barely any of us are. And of course you know that all humans need water to survive—we can only go three or four days without it. (For perspective, we can go about three weeks without food.) Drinking more water is probably one of the easiest, yet most beneficial, habits you can form. But “more water” means different things to different people.

    Start small. Replace just one of your daily beverages with water. Maybe it’s your morning juice, or afternoon tea, or third cup of coffee. If you’re mindful about what you’re putting into your body, you’ll be able to make this an intentional choice.

    Trigger yourself by leaving a big glass out on the counter or table. Or do what I do, and get a big travel mug with a lid. At night, I fill it up with a lot of ice and a bit of water, and in the morning it’s waiting for me: a nice, cool cup of water. Flush the toxins, kickstart your system, wake yourself up.

    “25 Tiny Habits That Could Totally Change Your Life” — Annie Mueller

    6. TRY 5 MINUTES OF MINDFULNESS

    No longer just a buzzword, people are starting to grasp what it really means to be “mindful.” When people speak of “mindfulness,” it’s often in the form of meditation, but it can also be practiced in other ways, such as breathing, walking or eating.

    Practicing mindfulness can be as easy as paying specific attention to the feeling of the water hitting your skin in the shower, or attentively listening to the birds chirping outside your window. It’s simply immersing yourself in the present moment and attuning to your surroundings. Meditation is a powerful way to ritualize mindfulness. You can ease into it by just sitting in silence for a few minutes each day. You don’t have to sit in any specific way; you don’t have to close your eyes; you don’t have to do anything. Just sit in silence for a few minutes.

    Cognitive psychologist, Sarah C. McEwen, says, “A mindfulness meditation practice will have a tremendous positive effect long-term.” Practicing meditation regularly can improve your health: “it lowers the negative effects of not only high cortisol, but also high cholesterol and high blood pressure,” McEwen explains. Other benefits include mental clarity and focus, improvement of memory, and overall higher level of mental performance.

    The concept of meditation may be intimidating or too “woo woo” for some people. However, once you start doing it, you’ll realize it’s neither of those things. Check out these free resources and apps and try five minutes.

    7. CONTROL WHAT YOU CAN

    From health opinions, to political leadership, to financial safety, to education plans—nothing is certain right now. Humans need safety and consistency to thrive, so when we’re not experiencing those things, we look to control other aspects of our lives. This can often lead to unhealthy habits and self-medication. There’s a reason the Serenity Prayer is used in many recovery programs. Now is a time to remind ourselves that the only thing we can control is ourselves.

    In an article on Inc.com, Mareo McCracken, Revenue Leader for Movemedical, writes, “Success and joy come from focusing on what you can control. Whenever you focus on situations or people outside of your control, you lose even more control, you enter a state of deception and despair.” We can’t control a global pandemic. We can control what we think and how we react to it. Here are a couple healthy ways to cope with external stressors:

    MOVE YOUR BODY DAILY

    Perhaps this means taking the stairs instead of the elevator, or parking further away from your location to get a few more steps in. Perhaps this means going to the gym or a weekly fitness class. Perhaps this means chasing your toddler around the house. Whatever it means for you, make movement fit into your life wherever you can.

    MAKE GRATITUDE LISTS

    If you’re like me and have an insatiable thirst for knowledge with regard to self-improvement and personal development, you’ve probably seen this advice from your favorite person of interest: Gratitude changes your frequency. Or, in less esoteric terms, gratitude literally changes the neural structures in your brain, making us feel happier and more content.

    With this in mind, many of these same thought leaders suggest creating daily lists to attune to the frequency of gratitude. This can be as simple as writing down three things you’re grateful for each day: spending time with your partner, eating a delicious meal, getting a great night’s sleep, etc. You can keep a gratitude notebook, or type it in your favorite notes app. There are even specific apps for this very purpose; my favorite is the Five Minute Journal.

    It’s important to be able to distinguish between what is within and without of our control. These days, it seems as if we’re in collective fight or flight mode at any given moment. This is unhealthy for our minds and bodies, so we must decide how we’re going to tame these gnarly beasts. We do this by controlling only what we’re able to, and doing our very best to let go of the rest.

    As the philosopher William Ocean once proclaimed, “when the going gets tough, the tough get going.” And the current consensus is the going is pretty tough.

    However, you currently have the means to afford a device that allows you to read this article. Or you have a friend or loved one who has allowed you to use their device. You have your eyesight or assistive technology to allow you to take in this information. You have the air in your lungs and the clothes on your back.

    We always have something to be grateful for, and once we change our perception of the world around us—once we change our mindset—we change the physical structure of our bodies and brains. We accomplish this through simple, realistic changes over time.

    Begin anywhere, try your best, and we’ll make it a better end to 2020.

  • HOW COVID-19 WILL CHANGE OUR HABITS

    HOW COVID-19 WILL CHANGE OUR HABITS

    As we continue self-isolating, we also continue thinking about how the COVID-19 pandemic will have a lasting impact on our world, our surroundings and ourselves. Will handshakes become passé, or worse, downright irresponsible? Will face masks make the full leap from protection to fashion? Will we realize that all those in-person meetings could have, in fact, been emails? More than likely; more than likely; and yes. Yes they could’ve.

    It’s an uncertain time—more uncertain than we’ve ever known. There’s not much keeping us grounded right now; days are bleeding together (… so you’re saying today’s not Wednesday?) and some may find it increasingly difficult to stay positive when there’s no clear end in sight. And maybe that’s just the way it is now. And maybe we’re changing and rearranging our priorities without even really realizing it. And maybe that’s a good thing.

    Let’s explore what the near future may look like. Here’s how COVID-19 will change our habits:

    PRIORITIES
    Prior to the shift to self-isolation, most people’s lives revolved around going: going to work, going to a meeting, going out to dinner, going to pick up the kids from practice, going to a fitness class, going to sleep. (Some of us still do that last one.) For as long as I can remember, going was equivalent to doing. If there’s anything this pandemic has taught us—other than the importance of HAND WASHING, PEOPLE—it’s that doing is not necessarily reliant on going.

    HOME

    From 2017 to 2018, there was a 67 percent increase in the number of tiny homes built in the United States. And among tiny home owners, 68 percent of them no longer pay a mortgage. What this data suggests is that each year, more and more people are sacrificing the interior space of a suburban house or geographic convenience of a city house to become landowners and, more importantly, financially free. The blueprint for “home” is no longer one-size-fits-most.

    A growing interest in tiny homes isn’t the only residential trend we’re seeing lately. User-generated review giant, Yelp, recently released charts that indicate major shifts in people’s interests during the coronavirus outbreak. Some of these changes are obvious: fewer sit-down dining experiences, more take-out and delivery. People are also opting out of elective procedures and using medical services for emergency needs only. There’s also a significant decrease in leisurely outings and a spike in domestic activities, particularly home fitness, pet care and TV. Social distancing was obviously the initial catalyst for these changes, but as people’s routines increasingly shift toward more time at home, it’s not out of the scope of possibility that this will continue once we’re safe to resume our regularly scheduled lives.

    WORK

    What the tiny home data further suggests is a collective shift in priorities—from money and materialism to deeper personal fulfillment. Leading up to the pandemic, many companies began allowing employees to work from home at least one day per week, or work the hours that best fit their schedule rather than the standard “9 to 5.” Social distancing has shown us that the majority of jobs in the U.S. can be done remotely—even medicine, in many cases.

    COVID-19 will sweep away many of the artificial barriers to moving more of our lives online. Not everything can become virtual, of course. But in many areas of our lives, uptake on genuinely useful online tools has been slowed by powerful legacy players, often working in collaboration with overcautious bureaucrats. Medicare allowing billing for telemedicine was a long-overdue change, for instance, as was revisiting HIPAA to permit more medical providers to use the same tools the rest of us use every day to communicate, such as Skype, Facetime and email. The regulatory bureaucracy might well have dragged its feet on this for many more years if not for this crisis.

    Source: Katherine Mangu-Ward via Politico

    A University of Southern California survey found that of people with jobs currently, 59 percent said they would have difficulty working from home. So while not every job can be done remotely, many people are now realizing that the barriers between having to put on a full face of makeup and heels, commute to and from the office (probably getting stuck in traffic at some point), attend meetings and participate in any office politics … and efficiently working from home … have only ever been 1) permission from the boss; and 2) the ability to download and use a few apps. “Once companies sort out their remote work dance steps,” says Reason magazine editor-in-chief, Katherine Mangu-Ward, “it will be harder—and more expensive—to deny employees those options. In other words, it turns out, an awful lot of meetings (and doctors’ appointments and classes) really could have been an email. And now they will be.”

    SCHOOL

    What Ward says about school, however, may not ring true for everyone. “The resistance—led by teachers’ unions and the politicians beholden to them—to allowing partial homeschooling or online learning for K-12 kids has been swept away by necessity. It will be near-impossible to put that genie back in the bottle in the fall, with many families finding that they prefer full or partial homeschooling or online homework.”

    It’s certainly understandable that many parents are realizing that they would like to play a more active role in their child’s education, but full homeschooling just isn’t an option for most people. Most people I know, at least. I don’t know what kind of billionaires you’re hanging out with.
     
    Even if it were a financial possibility for all families to homeschool, I’ve gathered—anecdotally and via social media—that most parents don’t want to be around their kids for that many hours. It’s a lot of hours. And teaching is hard. More importantly, teaching effectively is hard. There are ways to better incorporate technology into the education process, sure, but if I were a betting lady—which I am, but only while playing Texas Hold ‘Em—I wouldn’t bet on classrooms disappearing anytime soon.

    HEALTH & SAFETY

    When USC published its first round of study results last month, it showed that COVID-19 had already created significant changes in people’s behavior:

    • 85 percent of people reported washing their hands or using sanitizer more often than before
    • 61 percent reported following social distancing guidelines

    Yale School of Medicine health psychologist, Valeria Martinez-Kaigi, who is not affiliated with the study, predicts that after the initial coronavirus threat has passed, new habits like hand washing, self-isolating and hoarding food will scale back considerably. The USC study also found that 22 percent of people reported stockpiling essentials like food and water.

    Side question to all of you who are just now discovering the necessity of hand washing: BUT WHY?

    FOOD

    I know in my household, we’ve been making a concerted effort to be mindful of what we’re buying and from whom. We’re making a point to purchase our vegetables and limited animal products from local farmers, and use all the groceries in the fridge. I’ve always been pro-leftovers (both the food item and the television show), and I don’t understand people who aren’t. (However, I do understand that microwaved fries are intensely subpar.) We’ve consciously chosen to use hand towels for both drying and acting like a napkin purposes. We’re basically killing it.

    According to a survey by AMC Global, a market research firm, consumers report:
    • 45 percent say they’re currently eating less fast food than they typically do
    • 38 percent say they will support local businesses more frequently in the future
    • 32 percent plan to make more home-cooked meals once we’re clear of coronavirus

    In a presentation titled “Trends in the COVID-19 Recovery That Will Shape Main Street,” Main Street America’s Vice Presentation of Revitalization Programs, Matt Wagner, Ph.D., outlined points that echo the survey results:

    • People have learned to cook and/or are cooking at home more often, which will impact businesses that provide “food away from home;” consumers are getting used to delivery (even for groceries), so restaurants and bars will need to address this
    • There is a movement toward self-sufficiency and sustainability; minimalism and home gardening are on the upswing
    PROTECTION
    Prior to the 1918 influenza pandemic, covering one’s cough was nearly unheard of. Now, in the midst of the coronavirus pandemic, new hygienic practices are bound to take hold. Kate White, a behavioral scientist at the University of British Columbia, predicts, “Our vigilance around things like disinfecting surfaces—that’s probably going to continue.”
     

    According to internist and health expert, Dr. Okeke-Igbokwe, touching surfaces and pushing buttons in public may soon be an action of the past. Even prior to COVID-19, most people were aware of everyday germ hotspots: ATMs, credit card swipers, elevator buttons, gas pumps and the like. She predicts that more people will start adopting the habit of pressing buttons with their elbows or clothing-covered fingers.

    But where there’s a problem, capitalism has a solution! In this case, it’s something called a “CleanKey,” and as a lifelong compulsive hand-washer and fan of FUNKY-@$$ JAMZ, its targeted Instagram ads really speak to me.
     

    I swear this isn’t an ad, I just want one. 

    Ann Bostrom, who studies risk perception and communication at the University of Washington, Seattle, says it will take more than just messaging to change behaviors on a large scale. Our compliance as humans often relies on being given the tools we need to easily follow new rules. “If there’s a mask available from the dispenser at the front of the building,” Bostrom explains, “you’re probably more likely to put it on.” The same goes for using hand sanitizing stations.

    CULTURe

    On the other side of this pandemic is a newfound respect for healthcare workers. “Perhaps we will recognize their sacrifice as true patriotism,” says Mark Lawrence Schrad, author and associate professor of political science. We will thank them for their service, as we do now with military veterans. They’ll receive guaranteed benefits and corporate discounts. “Perhaps too,” Schrad continues, “we will finally start to understand patriotism more as cultivating the health and life of your community, rather than blowing up someone else’s community.”

    Maybe the de-militarization of American patriotism and love of community will be one of the benefits to come out of this whole awful mess.

    TIME

    It has been said since the beginning of recorded time: Humans are creatures of habit. And habits of mind and lifestyle don’t change easily. The idea that it takes 21 days to form a new habit is a myth—it’s not as cut-and-dry. “On average, it takes more than two months before a new behavior becomes automatic—66 days to be exact. And how long it takes a new habit to form can vary widely depending on the behavior, the person, and the circumstances.” In a study by the European Journal of Social Psychology, it took anywhere from 18 to 254 days for people to form a new habit.

    The priority of going has created a frenzied, compartmentalized lifestyle where we become agitated or even angry if we’re in a waiting room for more than 10 minutes. And we must be connected and “on the grid” at all times. How many people have you heard say that they can’t live without their phones? Really?! Can’t live?! What a sad, fragile existence. In an article in The Atlantic, writer and physicist, Alan Lightman, comments on this phenomenon: “We have sold our inner selves to the devil of speed, efficiency, money, hyper-connectivity, ‘progress.’” 
    MINDFULNESS

    Although the unknown can be stressful, especially for those accustomed to living their lives in scheduled chunks, this pandemic has given most of us the gift of time. A chance to slow down. A chance to rest. Lightman explains, “The mind needs periods of calm. Such a need has been recognized for thousands of years. It was described as early as 1500 B.C., in the meditation traditions of Hinduism. Later in Buddhism.”

    When a monk has gone into an empty place and has calmed his mind, [he] experiences a delight that transcends that of [other] men.
    — Ancient passage from the Buddhist Dhammapada
     
    As frightening as the COVID-19 pandemic is, it may be forcing many of us to slow down and spend more time looking inward. With more quiet, more privacy and more stillness, we’ve been given an opportunity to reflect on who we are as individuals, and as a society. 
    CONCLUSION
    We’re in uncharted waters trying to navigate a ship in the dark. We’re experiencing an unprecedented event in history. We’re in the veritable Upside Down. How we react and respond right now will have a significant impact on our lives. The habits we’re developing during this time—good or bad—could very likely follow us into the future.
     
    Nature wants balance. It requires a stable equilibrium: homeostasis. It always has a way of correcting itself—and maybe, just maybe, that’s what it’s doing now. This is not at all a reference to those we’ve lost to the virus; it’s simply a comment on the current trend toward self-sufficiency, sustainability and seeking a greater truth.
     
    We all have the desire to be free, and some of the innovations we’ve seen develop during the coronavirus have shown us that true freedom may just be possible. Whether it’s the use of Bluetooth smart thermometers that can transmit a person’s temperature and geolocation to an offsite database, or members of the Toronto Symphony Orchestra using smartphones to perform together—apart—from 29 unique locations, technology can help us break obsolete or imagined chains and connect in more meaningful ways.
     

    Stay safe and we’ll see you soon. We will not, however, be shaking hands. 

  • GEN Z MARKETING: DOs AND DON’Ts

    GEN Z MARKETING: DOs AND DON’Ts

    Move over Millennials, brands are beginning to see the buying power of Gen Z—which is currently upward of $143 billion in the United States. Gen Z makes up 26 percent of the U.S. population and is comprised of those born between 1997 and 2012, the oldest of whom are just beginning to enter post-college adulthood. Like Millennials, Gen Z tends to be more optimistic than not. However, unlike the “follow your dreams” Millennials, Gen Z is looking for a more practical approach to the future—including how they will spend their money.

    Let’s take a look at a couple of the DOs and DON’Ts of marketing to Gen Z.

    DO: UNDERSTAND WHAT YOUR AUDIENCE WANTS
    Unlike in the days of yore, a “one-size-fits-all” message will. not. work. for Zs. First, you’ll want to do your homework to understand what they want from brands, in general. More importantly, if you want to make any real impact, you need to get honest about your brand and its offerings. What does/would this generation like about your brand? What do/will they dislike? The most challenging aspect of this is creating nuanced messaging that illustrates that you understand them as individuals. This is only possible if you take an egoless look at your brand and do your research!
    DON’T: LIE
    This seems obvious, but it’s truly baffling how many marketing and ad campaigns are based on stretched truths or claims that brands can’t back up (Fyre Festival, anyone?). When it comes to marketing to Gen Z, trust is key. In fact, one of the reasons Snapchat is popular with Zs is because they distrust other social media platforms’ privacy policies. According to Ad Age Studio 30 and UNiDAYS, 59 percent of Zs have paid attention to an ad because it was from a brand they trust. In other words, ads can work with Gen Z, but marketers need to focus on brand building in order to establish meaningful, long-term relationships with them. This is done through thoughtful creative content marketing and genuine brand storytelling.
    DO: CREATE VALUABLE EXPERIENCES
    Gen Zs tend to be more cautious with their money than previous generations. Many of them remember what the Great Recession of 2008 did to their families and, because of this, want to avoid getting into their own financial trouble. And although they’re cautious, they’re not frugal—Gen Zs are willing to spend money for perceived value. They want quality products and unique experiences. They want to have a good time, but not at the expense of going into debt. They’re mindful shoppers who have access to product and pricing information in their hands. However, most still prefer purchasing from brick & mortar establishments and taking part in exclusive or limited events. FOMO is real. And people will do a lot for the ‘Gram.
    gen z marketing credit cards
    gen z marketing events
    DON’T: SPEND EXCESSIVE MONEY FOR NO REASON
    things that DO NOT motivate Gen Z shoppers:
    • Celebrity endorsements
    • Brand-specific retail apps (they may browse, but they typically won’t convert unless there’s an added incentive; they prefer aggregator shopping apps)
    • Press or media coverage
    things that DO motivate Gen Z shoppers:
    • Micro-influencers—those with anywhere between 2K and 50K followers on a particular social media platform (they’re seen as more trustworthy than big-name celebrities)
    • Brands that are informed about political issues (notice I said “informed,” not “outspoken about”)
    • Their friends—77 percent of Gen Z shoppers turn to their friends for purchasing advice

    With more than 5.6 million businesses in the U.S., each fighting for share in the marketplace, every brand must spend money to make money. And some are dead-set on throwing money at strategies and practices that have proven themselves outdated or outright ineffective. This is not to say that traditional media doesn’t work; on the contrary, Gen Z is a sort of “throwback” generation that is partial to things like physical display advertising and TV ads.

    gen z marketing traditional advertising

    Although Gen Z is split on whether or not brands should share their “political” voice publicly, they’re more loyal to brands that “do good.” Zs are often willing to pay a bit more for sustainably sourced products or brands that give back to the community—82 percent say they would be more likely to buy a product if it were environmentally friendly.

    When it comes to Gen Z marketing, it’s important to start now. This can open the door to relationships that can last well into their prime spending years. The key word here is “relationships.” Brands must stop talking “at” consumers and start (or continue) talking “to” them. They must encourage dialogue and facilitate participation. The only way to accomplish this is with a mix of traditional media, organic inbound marketing (content, social, etc.) and strategically placed digital. Gen Z’s loyalty is contagious—see the stat above about how friends motivate shopping decisions—so it’s imperative to make them feel like they’re part of your story so they can help you tell it for years to come.

  • ST. PETE SPOTLIGHT ON: CREATIVE CLAY

    ST. PETE SPOTLIGHT ON: CREATIVE CLAY

    Welcome to the first edition of the Media Garage Group “St. Pete Spotlight On” series! This is a series in which we will highlight local businesses that we love. This first edition is especially close to our heart — our very own Research Assistant, Margo Sim, gives us an insider’s look at her time as a Summer Camp Teacher at Creative Clay.

    Creative Clay‘s mission is to “help people with disabilities achieve full and inclusive lives through access to the arts by providing expressive, educational and vocational experiences.”

    Among other year-round programs, such as their core Community Arts Program which serves 50-60 adult artists with neuro-differences each week, Creative Clay held their 11th Art Around the World inclusionary summer camp this year. 

    Creative Clay’s vision is to make the arts accessible for all.

    While the highlight of most teenagers’ summers isn’t working a full-time job, most teenagers don’t have the opportunity to work at a place as amazing as Creative Clay. Working at such a fun, inspiring, and rewarding place beats, well, any job.

    Creative Clay has a certain type of magic to it; magic that turned a “summer job” into something that filled me with immense pride. One seemingly small highlight of each week was the simple task of putting names on lockers in preparation for the following week’s art students. I wondered which would be the class clown, which would be the teacher’s pet, the art prodigy, the mini-musician, the storyteller, the comedian — these children became like family to me, and I loved them with all my heart. 

    creative clay kidWatching how the students grew and changed, whether through the course of the summer or even just a week, was the most rewarding feeling I’ve had in my 17 years. Experiencing the students’ discovery of their artistic identity and leave on Friday — arms stacked high with Fan Kuan-inspired Chinese scrolls and wide smiles on their faces — gave me immeasurable joy. I’ll never forget when I hugged a little girl tightly in the hallway outside of the music room as she cried because she didn’t want camp to be over.

    creative clay kidsDuring camp, I learned incredibly valuable skills that I will undoubtedly hold near and dear to me as I enter my adult life. From straightforward things like microwave etiquette and filling out a timesheet, to balancing work friendships and productivity. I learned more life lessons in 3 months than I did in 12 years of schooling. Creative Clay will always be the best summer job, and I’m counting down the days until next June.

    VISIT CREATIVE CLAY!

    FACEBOOK • TWITTER • INSTAGRAM • YOUTUBE

    Want us to feature your business? Contact us today!

  • MEET MEDIA GARAGE GROUP

    MEET MEDIA GARAGE GROUP

    karen helsinger media garage groupHi, I’m Karen Helsinger.

    As Head Media Mechanic & CEO, I’d like to be the first to welcome you to the new Media Garage Group website. Media Garage Group is a boutique, full-service advertising agency located in the heart of St. Petersburg, Florida’s Grand Central District. Media Garage Group, or MGG, is comprised of a talented staff of traditional and new media “mechanics” ready to diagnose, tune up and supercharge your advertising & marketing efforts.

    Why the name Media Garage Group?

    My dad, Ron, set all this in motion years ago. He was a service station mechanic and a true specialist who could breathe life into old clunkers. He’d take neglected vehicles and get them back into racing shape and back on the road. His philosophy was always, “if you work hard for an honest day’s pay, your customers will leave happy and return when they need you.” This was instilled in me from a young age. Dad’s business philosophy is the cornerstone of this agency and is reflected in everything we do.

    What does Media Garage Group do?

    advertising agency in St. Pete media garage groupBACKGROUND

    There was a subtle art in what my father did — but this isn’t my dad’s garage. He fixed broken cars, we fix broken advertising. Doing so requires more than cold know-how. It takes building and developing relationships with clients and potential clients, learning or establishing their specific business goals and determining how best to reach their target audience.

    Media Garage Group is a full-service advertising agency in St. Pete, Florida. We specialize in servicing small- to medium-sized businesses in Tampa, St. Petersburg, Sarasota and beyond. Our team creates and produces strategic advertising & marketing campaigns and media placement in all traditional and non-traditional advertising mediums.

    With more than 25 years of experience, MGG has long-standing media relationships and partnerships in the community and across the state of Florida. We don’t want to toot our own horn too much, so we invite you to check out what some of our clients have to say about us.

    We’re more than your advertising agency, we’re your partners. We’re flexible to work with and will make it our mission to thoughtfully fill any gaps in your brand’s communication. Our expert negotiation skills have secured hundreds of thousands of dollars in media value for our clients — especially for our not-for-profit partners. Your success is our success.

    NITTY-GRITTY

    Regardless of advertising need — whether it’s a television schedule, cinema ad placement, social media promotion or POP display advertising — Media Garage Group will strategically develop, execute and facilitate your campaign with creativity, professionalism and expertise. We adhere to deadlines, manage priorities and provide hands-on customer service.

    Our services include:

    We use relevant analytics tools to develop a plan that is based in fact and supported by qualitative and quantitative research. We are skilled storytellers who are able to craft effective media campaigns by implementing the following media planning tools:

    Who does Media Garage Group work with?

    media garage group orioles spring training kids health bookletMGG provides advertising and media buying services for many clients and local community events, including the Baltimore Orioles Spring Training, Grand Central District’s Chili Cook-off, Tampa Bay Hospice Cup, Madeira Beach Veteran’s Boat Parade, Spring for the Arts and Come Out St. Pete.

    We live and work in St. Petersburg. I’m an active member of the St. Pete community: I serve as both the President of the Board of Directors for the Grand Central District Association and the Marketing Chair and Board member for Creative Clay. Additionally, I participate in St. Pete Chamber activities: I’m a Leadership St. Pete graduate (class of 2014), I was on the Leadership St. Pete Planning Committee in 2015 and was a Leadership St. Pete Alumni Board Member and Communication Chair from 2014 to 2017.

    Let’s chat!

    We’re always looking to meet like-minded professionals with interesting advertising challenges. Whether you’re building your brand from scratch, looking to add to your media mix, seeking one-off project management or taking your business in a new direction, we want to hear from you! Call us at 727.258.0318, shoot an email to karen@mediagaragegroup.com or submit our contact form and let’s discuss how Media Garage Group can spark success for your business.

    Keep up with the agency’s day-to-day by following Media Garage Group on Facebook!