Tag: st petersburg fl

  • ST. PETE’S GRAND CENTRAL DISTRICT BREWERIES

    ST. PETE’S GRAND CENTRAL DISTRICT BREWERIES

    Thirsty? You’re about to be.

    Discover seven Grand Central District breweries in the video below!


    https://youtu.be/W0MXdv3zbL8

    GRAND CENTRAL DISTRICT Breweries featured:

    Grand Central Brewhouse

    • LOCATION: 2340 Central Ave | St. Petersburg, FL 33712
    • HOURS: 7 days per week | 12 p.m. to 12 a.m. | 21+ after 9 p.m.

    Avid Brew Company

    • LOCATION: 1745 1st Avenue South | St. Petersburg, FL 33712
    • HOURS: Closed Monday & Tuesday | Wednesday 12 to 8 p.m. | Thursday thru Saturday 12 to 10 p.m. | Sunday 12 to 6 p.m.

    3 Daughters Brewing

    • LOCATION: 222 22nd St. S. | St. Petersburg, FL 33712
    • HOURS: Monday thru Thursday 11:30 a.m. to 10 p.m. | Friday & Saturday 11:30 a.m. to 12 (midnight) | Sunday 11:30 a.m. to 8 p.m.

    Cage Brewing

    • LOCATION: 2001 1st Avenue S. | St. Petersburg, FL 33712
    • HOURS: Monday thru Thursday 3 to 11 p.m. | Friday & Saturday 12 p.m. to 12 (midnight) | Sunday 12 p.m. to 8 p.m.

    BAYBORO BREWING

    • LOCATION: 2390 5th Ave S. | St. Petersburg, FL 33712
    • HOURS: Monday 4 to 9 p.m. | Tuesday thru Thursday 4 to 10 p.m. | Friday 1 to 11 p.m. | Saturday 11 a.m. to 11 p.m. | Sunday 11 a.m. to 9 p.m.

    If I Brewed the World

    • LOCATION: 2200 1st Avenue South | St. Petersburg, FL 33712
    • HOURS: Closed Monday thru Wednesday | Thursday 5 to 10 p.m. | Friday 5 p.m. to 12 (midnight) | Saturday 12 p.m. to 12 (midnight) | Sunday 2 to 8 p.m.

    PINELLAS ALE WORKS

    • LOCATION: 1962 1st Avenue S. | St. Petersburg, FL 33712
    • HOURS: Monday thru Thursday 3 to 10 p.m. | Friday & Saturday 12 p.m. to 12 (midnight) | Sunday 12 to 8 p.m.

    Not featured in video:

    RIGHT AROUND THE CORNER — ARCADE BREWERY & CRAFT BEER BAR

    • LOCATION: 2244 Central Ave | St. Petersburg, FL 33712
    • HOURS: Closed Monday | Tuesday & Wednesday 5 to 10 p.m. | Thursday 4 to 10 p.m. | Friday 2 p.m. to 12 (midnight) | Saturday 12 p.m. to 12 (midnight) | Sunday 12 to 10 p.m.

    Have you visited any or all of these unique Grand Central District breweries yet? Let us know what you think in the comments!

  • ST. PETE PRIDE 2021: ALL THE BEST EVENTS IN THE GRAND CENTRAL DISTRICT

    ST. PETE PRIDE 2021: ALL THE BEST EVENTS IN THE GRAND CENTRAL DISTRICT

    Not sure if you heard, but a pandemic had other plans for us during this time last year, so this year’s Pride events are certainly welcome—even if they look a little different than before. Instead of a parade, St. Pete Pride is holding a month-long celebration in COVID-safe chunks. And although we’ll all miss the iconic parade, its absence has made way for more than 50 new activities and events throughout the city—the best of ’em happening right here in the Grand Central District!

    Enter: Pride in Grand Central

    pride in grand central

    This year, the Grand Central District Association is looking forward to bringing Pride back to where it began by hosting a series of local events including live music, sidewalk markets and a Scratch & Win game with a $500 cash prize (to name a few). Grand Central’s small businesses and neighborhoods will join forces to welcome and entertain all. So grab your planner, fire up your calendar app of choice, and get ready to party with the locals. It’s Pride in Grand Central.

    PRIDE IN GRAND CENTRAL EVENTS:

    JUNE 5 | Sip, Shop, Hooray DJ

    DJ Will from Hot1015 & Powerhouse 93 four “Pride Kick Off” Gay Rose specials. • 5:30 – 8:30 p.m.

    Sip Shop Hooray
    2053 Central Ave


    JUNE 6 | DOG BAR Corona Beach Bash

    Wet & wild dog party with sprinklers, ice pools and a foam party! • 12 – 6 p.m.

    Dog Bar
    2300 Central Ave


    JUNE 8 | TOMBOLO BOOKS AN EVENING WITH ROB SANDERS

    An evening with Rob Sanders to celebrate Two Grooms on a Cake. • 6:30 – 7:30 p.m.

    Tombolo Books
    2153 1st Avenue S.


    JUNE 11, 12 & 17 | The MAR “PLUS” Cabaret-Style Performance

    “Plus” is a cabaret-style performance giving the spotlight to LGBTQIA+ artists emphasizing those in the ever-changing “plus” subsect of the community. An all-inclusive evening featuring multiple solo artists ranging anywhere on the Pride spectrum from Lesbian to Ally and all possibilities in between. Join us at The MAR St. Pete as we lift our voices and come together to celebrate St. Pete Pride this June. • 8 – 9:30 p.m.

    **Contains adult content.

    The MAR
    2309 Central Ave


    JUNE 12 | DOG BAR Rescue Dog Yoga

    Rescue Dog Yoga with Pup Active & SPCA.
    Small vendor event noon to 3 p.m. (four vendors on site) • 11 a.m. – 12 p.m.

    Dog Bar
    2300 Central Ave


    JUNE 12 | HAWTHORNE’S Wig Out For Pride

    Pride kick off party – DJ Valley + Wig Party • 12 – 9 p.m.

    Hawthorne Bottle Shoppe
    2927 Central Ave


    JUNE 12 | SIP, SHOP, HOORAY Drag Show

    Drag Show!
    Queens: Jaeda Fuentes, Kori Stevens, newly crowned Queen of 2021. DJ LMo • 5 – 9 p.m.

    Sip Shop Hooray
    2053 Central Ave


    JUNE 12 | AWAKENING WELLNESS Night Market

    Awakening Second Saturday Market. • 6 – 10 p.m.

    Awakening Wellness
    2126 1st Avenue S.


    June 13 | GAY ST. PETE HOUSE Fashion Show

    Poolside Fashion Show. Food and drink included for $25. • 12 – 4 p.m.

    Gay St. Pete House
    4505 5th Avenue N.


    JUNE 15 | PUNKY’S BAR & GRILL Come On Caller, Make Me Holler Drag Bingo

    Drag Queen Bingo with Georgia Moore. To Benefit Rose Dynasty, Inc.7 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave


    June 15 | COCKtail QUEEREOKE

    Pride Queereoke! Come belt the anthems with some local talent. • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave


    JUNE 16 | GRAND CENTRAL BREWHOUSE Drag Queen Bingo

    Hosted by Stephanie Shippae. Free to play with 10 chances to win GCB prizes! • 7 – 9:30 p.m.

    Grand Central Brewhouse
    2340 Central Ave


    JUNE 16 | COCKtail WIGS & WIT

    3 comedians vs. 3 drag queens in a comedy battle royale. • 9 – 11:30 p.m.

    COCKtail
    2355 Central Ave


    JUNE 17 | PUNKY’S BAR & GRILL Rock The Night Away

    Erin Boone live music on the patio. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave


    JUNE 17 | COCKtail GAY ASS TRIVIA

    Just how well do you know your gay herstory? • 8 – 11 p.m.

    COCKtail
    2355 Central Ave


    JUNE 18 | DOG BAR Lip Sync Battle

    Pride in Grand Central Lip Sync Battle with DJ Shannon C & fundraiser for Girls Rock St. Pete. • 12 – 6 p.m.

    Dog Bar
    2300 Central Ave


    JUNE 18 | PUNKY’S BAR & GRILL Whoa-Oh-Oh-Oh

    Live Radio Broadcast from Punky’s 99 Jams. The Friday Night OLDSKOOL JAM w/Z-Man and J-Vo. 99 Jams WUJM “The Burg” 99.1 FM • 8 – 11 p.m.

    Punky’s Bar & Grill
    3063 Central Ave


    JUNE 18 | COCKtail THERE’S NO PLACE LIKE HOME!

    There’s no place like home! We’re glad Pride is back on Central and so are the dancers. Pole Dancers from 8 to midnight! • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave


    JUNE 19 | SIP, SHOP, HOORAY DJ & Specials

    DJ Shannon “Sip, Shop, & Kiki,” specials on clothes and drinks. • 1 – 4 p.m.

    Sip Shop Hooray
    2053 Central Ave


    JUNE 19 | PUNKY’S BAR & GRILL Brittany For The Win Live Music

    Brittany Baldwin live on the patio. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave


    JUNE 19 | COCKtail SISSY THAT WALK

    Sissy That Walk Saturday! It’s f*ckin’ pride and our queens have something to say. • 10:30 p.m. – 2 a.m.

    COCKtail
    2355 Central Ave


    JUNE 20 | DOG BAR Biscuit Brunch

    Pride in Grand Central Biscuit Brunch. Homemade biscuits & drink specials. • 12 – 3 p.m.

    Dog Bar
    2300 Central Ave


    JUNE 20 | THE GARAGE T-Dance

    4 – 9 p.m.

    The Garage
    2729 Central Ave


    JUNE 20 | COCKtail DADDY ISSUES

    It’s Father’s Day and we love our daddies. • 8 – 11 p.m.

    COCKtail
    2355 Central Ave


    JUNE 22 | PUNKY’S BAR & GRILL It’s On Bitches! Drag Queen Bingo

    It’s On Bitches! Drag Queen Bingo with Georgia Moore. Drag Queen Bingo Sponsored by House Wine.
    Donating all proceeds to Pride in Grand Central. • 7 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave


    JUNE 22 | COCKtail LOUD & PROUD KARAOKE

    We love our gay icons and we want ya to know. • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave


    JUNE 23 | COCKtail FRESH START: DRAG SHOWCASE

    Featuring talent that is either just starting out, or back from hiatus. • 11 p.m. – 3 a.m.

    COCKtail
    2355 Central Ave


    JUNE 24 | PUNKY’S BAR & GRILL Don’t Just Say Noe Live Music

    Lisa Noe live on the patio. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave


    JUNE 24 | GRAND CENTRAL BREWHOUSE The Ultimate Drag Show

    Jay Miah, as seen on “The Voice,” Adriana Sparkle, and Iman will perform 2 shows in the beer garden, accompanied by DJ TC Czaritsa. Meet the performers before the shows! • 7 – 11 p.m.

    Grand Central Brewhouse
    2340 Central Ave


    JUNE 24 | MIXER’S AT OKW Drag Trivia

    Drag Pride trivia with Miranda. • 7 – 9 p.m.

    Mixers at OKW
    2451 Central Ave


    JUNE 24 | COCKtail HIDE

    There’s something so right about a man in leather. DJ and go-go boys. • 8 p.m. – 1 a.m.

    COCKtail
    2355 Central Ave


    JUNE 25 | VFW Post 39 / Urban Brew & BBQ Street Party

    Music by DJ Hoof of Q105 and a Drag Show starring Brianna Summers and special guests. Food & drink specials and 50/50 tickets will be sold to benefit local LGBTQ Charities. • 5 – 11 p.m.

    VFW Post 39
    2599 Central Ave


    JUNE 25 | MIXER’S AT OKW DJ

    DJ Bill Kody all night. $3 SKYY Vodka and $3 Fireball. • 6 – 11 p.m.

    Mixers at OKW
    2451 Central Ave


    JUNE 25 | DOG BAR DJ Fugi

    Food truck: Maggie on the Move from 5 to 9. • 8 p.m. to 12 a.m.

    Dog Bar
    2300 Central Ave


    JUNE 25 | PUNKY’S BAR & GRILL Meet Z-Man and J-Vo – Live Broadcast with Special Guest – Darden Rice

    Meet Darden Rice, St. Petersburg Mayoral Candidate, then rock the night away at Punky’s OLDSKOOL JAM – Live Radio Broadcast. • 8 – 11 p.m.

    Punky’s Bar & Grill
    3063 Central Ave


    JUNE 25 | COCKtail WONDERFUL WIGS OF OZ

    Dancers and wigs and drag, oh my! • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave


    JUNE 26 | DOG BAR Unleash Your Pride

    We’re rolling out the green carpet to bring you unleashed doggie play time! Dog Bar will have doggie ice cream, misting fans to keep you and your pup cool, ice pools, swag bags for the first 25 guests, drinks specials, vendors market and more. 

    Food truck: Surly Mermaid 2 to 8 p.m.

    Lay Low After Party 9 p.m. to 12 a.m. Late night eats from Lay Low Chateau & drink specials! • 11 a.m. – midnight

    Dog Bar
    2300 Central Ave


    JUNE 26 | GRAND CENTRAL Block Party

    Enjoy the streets and sidewalks of Grand Central. The 2300 and 2400 blocks of Central will be closed on Saturday, June 26 from noon to 6 p.m. for a pedestrian-safe block party with live entertainment (including a major celebrity talent to be announced soon!) and fun times. Rainbow up! • 11 a.m. – 5 p.m.

    Grand Central
    2300-2400 Central Ave


    JUNE 26 | BLUE COTTAGE Celebrity Photo Opp

    JC Rea is the Entertainment Director at the Garage on Central Avenue. • 2 – 6 p.m.

    The Blue Cottage Home Decor
    2435 Central Ave


    JUNE 26 | AWAKENING WELLNESS Bollywood

    We’re celebrating Pride Bollywood-style with a stage drag show, music, vendors, games and prizes. • 6 – 10 p.m.

    Awakening Wellness
    2126 1st Avenue S.


    JUNE 26 | PUNKY’S BAR & GRILL Live Music

    Live Music on the Patio with Karmic Tattoo. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave


    JUNE 26 | PUNKY’S BAR & GRILL Come Out, Come Out, Wherever You Are.

    Come Out, Come Out, Wherever You Are for Karmic Tattoo’s Pride Appearance! Diversity Makes for a Better Cocktail party sponsored by Tito’s Vodka. Saturday Night Live on the patio featuring Lisa Noe and Amy Black. Tito’s Vodka will be serving up samples and Pride swag from 6 to 8. • 6 – 9 p.m.

    Punky’s Bar & Grill
    3063 Central Ave


    JUNE 26 | MIXER’S AT OKW Silent Disco

    Silent Disco. $3 SKYY & $3 Fireball. • 8 – 11:30 p.m.

    Mixers at OKW
    2451 Central Ave


    JUNE 26 | COCKtail COCK’D N LOADED

    We have some cocktails we think you should be double fisting. Mega Show starting at 9. • 9 – 11:30 p.m.

    COCKtail
    2355 Central Ave


    JUNE 27 | GRAND CENTRAL Rainbow Celebration & Sidewalk Stroll

    The Grand Finale Weekend party continues on the sidewalks of Grand Central. Enjoy Drag Brunch, Foam Party, T-Dance, Vendor Market, Dunk Booth and a Car Parade as we close out this years Pride celebration in style. • 10 a.m. – 7 p.m.

    Grand Central
    2300-2400 Central Ave


    June 27 | PRIDE CRUISE AROUND St Pete & Gulfport

    Join us as we cruise around St. Pete and Gulfport. 100% free! No entry fee. • 11 a.m. – 12:30 p.m.

    Decorate your vehicle and show your PRIDE! Meet at 10:30 and park, then promptly cruise at low speed through downtown St. Pete, then West to the Edge District in to the Grand Central District, then head to Gulfport Waterfront District, back through 22nd Street Main Street, the Warehouse Arts District, and ending in the Grand Central District.

    Drivers must be properly licensed and insured, follow all traffic laws and drive carefully! 

    #PrideinGrandCentral #ComeOUTStPete #GayStPete

    Start at Albert Whitted Park
    480 Bayshore Dr SE


    JUNE 27 | MIXER’S AT OKW Bubbles & Brunch Foam Party

    Foam party all day. Drag brunch at 1. Pop-up shops noon to 5. DJ Jayson. • 11 a.m. – 8 p.m.

    Mixers at OKW
    2451 Central Ave


    JUNE 27 | DOG BAR Doggie Fashion Show

    Vendors market continues & at 3 p.m. Pride Doggie Fashion Show. Food truck: Maggie on the Move • 12 – 6 p.m.

    Dog Bar
    2300 Central Ave


    June 27 | STUDIO b SALON Shampoo & Dunk Booth

    Dunk booth, prizes, and a spectacular new you! • 12 – 5 p.m.

    Studio b Salon
    3023 Central Ave


    JUNE 27 | PUNKY’S BAR & GRILL “Funky Pride Market” & OLDSKOOL JAM w/Z-Man and J-Vo.

    Pride Grand Finale Weekend at Punky’s “Funky Pride Market” with a variety of local vendors—featuring OLDSKOOL JAM w/Z-Man and J-Vo on the Patio. Don’t forget to take your Pride Selfie with the St. Petersburg Distillery Trolley! • 12 – 5 p.m.

    Punky’s Bar & Grill
    3063 Central Ave


    JUNE 27 | HAWTHORNE’S BOTTLE SHOPPE Rock Out With Your Rainbow Out

    Patio + Parking Lot party. Rainbow beer flight. Clara Rose Ice Cream Truck. Live face painting. DJ Valley. • 12 – 9 p.m.

    Hawthorne Bottle Shoppe
    2927 Central Avenue


    June 27 | COMEOUT Block Party

    OUT and PROUD 365 block party & vendor market. • 1 – 9 p.m.

    The Garage
    2729 Central Ave


    JUNE 27 | SIP, SHOP, HOORAY DJ & Specials

    DJ Boom “HOUSE OF PRIDE” 2 to 5. Drink specials. • 2 – 5 p.m.

    Sip Shop Hooray
    2053 Central Ave


    JUNE 27 | COCKtail COCK-EYED

    It’s been a long Pride and we’re no longer seeing straight. Relax & feast your eyes on our sexy go-go boys. • 8 – 11:30 p.m.

    COCKtail
    2355 Central Ave


    And now, a word from our sponsors …


    All of these amazing events in St. Pete’s Grand Central District wouldn’t be possible without equally amazing partnerships. Meet the businesses behind your new favorite Pride party.

    PRIDE IN GRAND CENTRAL SPONSORS:

    Gallery 3100

    Opening in September 2021, Gallery 3100 is a luxury apartment company with 122 units that aims to bring urban convenience into an artful setting. Discover unique, modern, studio-, one-bedroom and two-bedroom apartments only steps away from trendy restaurants, breweries, coffee shops—and even the Tampa Bay Rays—in the vibrant Grand Central District of St. Petersburg, Florida.


    Grand Central Brewhouse

    Using European-style serving tanks that result in fresher beer and a longer shelf-life, Grand Central Brewhouse is a passionately designed brewery, taproom, beer garden and event venue that offers world-class beer and extremely knowledgeable staff members. Enjoy lagers & ales with unique and distinct flavors while gathering, celebrating and making memories at the hub of Grand Central.


    Gay St. Pete House

    Originally built in 1929 as a single-family home for the mayor of the city, Gay St. Pete House is a relaxing, clean and affordable bed & breakfast located in the center of St. Petersburg. Explore the beaches, museums and LGBTQ+ friendly Grand Central District; or relax and spend time with family and friends in this old Key West-style oasis.


    ABSOLUTELY BEAUTIFUL FLOWERS

    With more than 20 years of experience designing fresh flowers and floral arts, Absolutely Beautiful Flowers is family-owned and operated full-service flower shop and event planning company committed to offering the freshest and finest floral arrangements and gifts in all of Florida. From birthdays to weddings and everything in between, Absolutely Beautiful Flowers believes every occasion should be special.


    Your Neighborhood Realty Associates, Inc.

    Founded in 1993, this family-owned and operated real estate company helps St. Pete locals buy and sell homes efficiently and professionally. From loan prequalification to closing the deal, Your Neighborhood Realty Associates Inc. is with you throughout the entire home buying and selling process.

    Tru by Hilton

    Tru is a modern, clean and informal hotel created by Hilton, located in the vibrant Grand Central district of St. Pete. Surrounded by museums, beaches, breweries, shops and restaurants, Tru by Hilton is convenient to everything, and has a fitness center, business center, meeting rooms and offers free breakfast.


    Cocktail st. pete

    With an atmosphere that mirrors the open-minded nature of St. Pete, Cocktail is a brand new craft cocktail and dance bar in Grand Central. With at atmosphere as vibrant as the drink menu, Cocktail is the perfect weekend hangout spot, day or night.


    Come out St. Pete

    Founded in 2017 in celebration of National Coming Out Day, Come Out St. Pete is a non-profit corporation with the mission to serve the Tampa Bay community by providing activities and events that raise awareness about, celebrate and advocate for the LGBTQ+ community.


    Blue Cottage

    Located in the Grand Central District in St. Pete, Blue Cottage is a local, small home goods boutique that allows customers to immerse themselves into aesthetically beautiful environments, and perhaps add something new and beautiful to their homes. From artwork to candles to specialty foods, you can find the perfect gift or piece to refresh your living space at Blue Cottage.


    Punky’s Bar & Grill

    LGBTQ+ owned Punky’s Bar & Grill brings burgers, daily specials and their famous wings to the Grand Central District. Sit inside and watch a game or music videos on one of the large TVs, or dine outside and enjoy the St. Pete weather—no matter where you choose, you can still enjoy Punky’s entertainment. Check out Tuesday night bingo and live music every Thursday.


    TITO’S VODKA

    Crafted using old-fashioned copper pots, and made from 100% corn (so it’s naturally gluten-free), Tito’s Vodka is known as one of the most popular vodkas enjoyed in the United States. Its smooth, rich taste and affordable price make this spirit a go-to for drinking at home, or out at a bar or restaurant.


    SWINGER’s

    Located in the heart of Grand Central, Swingers is a patio bar and grill that serves a wide variety of food and drink items in a cute, beachy atmosphere. Outdoor swing chairs add an interactive (and Instagrammable!) element to the patio, while live music and specials keep visitors entertained and engaged. Stop by for brunch and treat yourself to bottomless mimosas!


    We at Media Garage Group are also proud to be sponsors of Pride in Grand Central!

    This last year has been … less than ideal … for most people and small businesses. Pride has always served as a time for locals and visitors alike to come out, enjoy delicious food and drinks, sing, dance and be their most authentic selves. And although there isn’t a parade during St. Pete Pride 2021, there are more than 50 new events for you to discover. So come out to the Grand Central District, the birthplace of Pride, and celebrate with us at Pride in Grand Central!

  • CONTENT WORTH YOUR TIME: Q&A WITH KATE REUTER, ENTREPRENEURIAL COACH

    CONTENT WORTH YOUR TIME: Q&A WITH KATE REUTER, ENTREPRENEURIAL COACH

    Recently, we were lucky enough to pick the brain of entrepreneurial coach and bad@$$ business mom, Kate Reuter. Kate’s expertise is in Facebook ads, but she has several marketing skills in her—what I can only imagine is—very stylish clutch.

    Since we’re currently living in the time of Teams meetings, Zoom events and anti-physicality, we thought it would be most responsible to interview Kate digitally. So grab a comfy spot on your couch, pop off that mask, grab a glass of *much-deserved* wine and check out our interview with Kate below.


    kate reuter entrepreneurial coach


    Media Garage Group (MGG): SCENARIO: A fledgling entrepreneur books a consultation with you. He comes to you with only a good idea for a small business: a “brick and mortar” retail store (he has no current interest in expanding). He has done a ton of research to begin writing his business plan, but hasn’t even considered the marketing component of the plan yet (not even branding!). What are the first three things you tell him to do?

    Kate Reuter (KR): The first question I would ask him is to outline everything he knows about his ideal customer. I would have him go through exercises to get inside their brain and uncover what their greatest challenges, pain points, and desires are.

    Then, I would have him map out what he wants their customer journey to be.

    • Where will they first hear about his store?
    • How will they interact as they become more familiar with his store and his offerings?
    • How does he envision nurturing the relationship, creating trust, and eventually inviting them into the store?
    • What will their shopping and buying habits be like and how can he set the stage for an experience that will satisfy their expectations?

    Last, I like to use both qualitative and quantitative data to monitor progress, so I would have him consider what key performance indicators (KPIs) he will measure in order to track his performance.

    • What data around their interaction with the store and its online channels would he like to assess?
    • What does he envision would help him obtain a complete picture of the customer experience with the store, so that he can work to improve it, as well as cultivate loyalty and repeat business?

    MGG: I used a man in the above example because I know your business caters predominantly to women; moms, specifically. Have you experienced anything you’ve considered a missed opportunity because of this? Or does the niche target audience lend itself to more qualified leads?

    KR: Great question! I have pivoted my business and my ideal client many times over the last 20 years, so I have worked with so many different kinds. I still have clients who are not moms today!

    I tend to attract clients now who are similar to myself—those who are also moms and who may be struggling to balance it all while trying to grow a business. Being a single mom myself, as well as a cancer survivor, I tend to attract those who are passionate about their life, who value well-being, and those who want to build a business they can be proud of without driving themselves into the ground or sacrificing their ability to show up for their family. I also have an undergrad degree in Marketing and am part of the Master’s Program at USF, so I tend to attract other well-educated moms who came from corporate in the past, and who are ready to build something of their own, rather than be tied to a 9-to-5.

    That being said, I don’t typically turn away an opportunity to work with someone outside of my niche if they are committed to being successful, passionate about serving others, and willing to do the work.

    However, a key component of marketing and something that I teach my clients is the Power of One, and part of that strategy is focusing on just one type of client.

    When we narrow our focus to just one type of ideal client, it is much easier to get inside their head, understand them, and then show up and speak to them consistently! It makes the process of developing the right messaging, creating valuable content, and drafting copy that converts that much more streamlined.


    MGG: If you had to choose only one, what is the most important component of a successful Facebook ad?

    KR: It’s challenging to extract just one, since each variable of the campaign plays an important role to its success. It’s like asking which ingredient is the most important when you are baking! You need all of them to work together. Missing out on one ingredient can make it go terribly wrong! But, I can narrow it down to the top three:

    • Objective: What you tell Facebook your purpose of the ad is
    • Targeting: Who you want to see it
    • Copy: What you want to say to them

    Each of these components should be considered from the perspective of your client. What do they need to hear, see, and know from you though this ad; and what, specifically, do you want them to do as a result? Do all of those pieces make sense when you put them together?


    MGG: What’s the most common (or one of the most common) question entrepreneurs ask you? What’s your answer to it?

    KR: What’s the best way to __________________? (insert anything)

    As humans, we want to know the “how” and we want someone to tell us how to do it, and how to do it right the first time so we don’t fail.

    I’ve been a marketing consultant for a long time where I only gave the answers. Now I’m a coach and a strategist. So I coach on marketing strategy and on mindset. What I realized through two decades of doing this work is that we are not all building the same exact puzzle. And there are a few different ways to go about building a puzzle, period.

    Even with all of the “right answers,” you can still fail in business if you are not equipping yourself with the mentality you need to persevere.

    For many, that requires a coach who has gone through it themselves.

    I offer tons of options and best practices to my 1:1 clients. I tell them what I’ve seen in my past experience—but my experience is so vast that I also know there is not just one way that I have seen “work.”

    Those who are most successful are my clients who don’t just take my advice, but understand why, and they know how to replicate their success over and over again—with their own wisdom. I am their guide and I offer them support through powerful decision-making so they can implement strategies that they can sustain for the long-term.

    Once you have these powerful tools as part of your arsenal, you will come to understand that you can figure out anything and have the confidence to go after it. And you will keep going until you have it. You will simply find a way. And that is the most powerful position to be in as an entrepreneur.


    MGG: In the free mini-session description on your site, you say that you’ll help clients “uncover what is getting in the way” of their success, presumably. What do you find to be some of the most common culprits of blocking entrepreneurial success?

    KR:

    • Belief in themselves or their work
    • Thinking there is only one right way to be successful
    • Uncertainty around why they want this success for themselves
    • Thinking that they will feel better once they get “there” and not appreciating the journey

    The tools I have access to help us overcome all of these obstacles.


    MGG: Can you give us three tips or tricks for “killing it” at an in-person small business networking event? What about for a digital (i.e., Zoom, Teams, etc.) networking event?

    KR: I’m an introvert, so I’ve done a lot of personal work in this area, since it was a challenge for me in the beginning of my career! I love helping my clients through this process of developing confidence when networking and how to stand out from the crowd. I go more in depth on this podcast episode, but here are the top tips that apply to anyone:

    1. Go with an intention to serve, not sell.
    2. Get curious and ask open-ended questions.
    3. Allow yourself to be vulnerable and find deeper connections.

    If there was just one thing I would advise those who fear networking, it is to do some work prior to the event to prepare. I suggest journaling about who you want to show up as at the event. Visualize success for yourself and practice beforehand what that looks and sounds like (be specific).


    MGG: Have you ever had to “fire” a client? If so, how did you go about doing so? Under what circumstances would you fire a client?

    KR: Yes, I have one instance of this, where I walked away from the client relationship on the basis of disrespectful language and treatment of myself and others. I learned so much from that experience and the importance of setting boundaries in client relationships, as well. There is no mistreatment that is worth the money. There are not a lot of other circumstances I can think of that would warrant me firing another client, and I haven’t experienced anything close to that type of interaction since.


    MGG: Who are some of your favorite marketing (or Creative, in general) heroes? And/or who are some of your favorite marketing/Creative social media accounts to follow?

    KR: I am a firm believer that all of the knowledge we seek and the experience we have comes together to form the combination of traits and skill sets that allows each of us to deliver one-of-a-kind value to the world. And there have been so many authors, mentors, and influencers who have brought something interesting and unique to my work.

    One of the most recent books I recommend is “Atomic Habits” by James Clear. I am currently listening to “Think Like a Monk” by Jay Shetty on Audible.

    Other favorite mentors include Stephen Covey, Russell Brunson, Seth Godin, and Donald Miller. I am also mentored by Brooke Castillo of The Life Coach School, where I am becoming certified as a coach as well.


    MGG: What are a couple outdated/passé “marketing rules” or trends that you still see being practiced in the local and/or national marketplace?

    KR: I am not a fan of the word “formula.” There is no one right way. And this seems to go hand in hand with messaging that just feels less authentic.

    Authenticity in marketing is very important to me and something I coach my clients through.

    I also see many making mistakes with ads, thinking that they need to put all of the messaging and all of the calls-to-action in one ad. This gives a user too many decisions to make and therefore they do nothing.


    MGG: SCENARIO: You’re at a networking event and there’s someone in attendance who you don’t know, but who you really want to meet and talk to. What’s the best way to go about this without being creepy?

    KR: First, working on my objective in the first place and ensuring I like my reason for being there. Thoughts like “I have value to offer” or “I want to connect with this person” or “I want to help others” set the stage for an authentic conversation.

    I also love the power of questions in this type of scenario. So, I could make small talk, but more often, I will ask a question. I prefer open-ended questions like, “What brought you to this event today?” and “Could you tell me more about the work you do and why you do it?”

    These are the types of interactions people remember because you showed a genuine interest in them. The key is to remember to LISTEN WELL.


    MGG: What are three of your favorite desktop or mobile apps that aren’t *necessarily* for marketing, but have improved your digital marketing practices (e.g., a photo-editing app like VSCO, etc.)?

    KR: Yes, photo editors for sure Adobe Spark and VSCO are great, but mainly for me, Canva. It has been foundational to my content, especially in my private Facebook group.


    MGG: What is the book you gift most frequently? If not a book, what is one of your favorite “thank you” gifts to send?

    KR: I’ve given gifts and other giveaways with various journals and calendars, but also the Rocketbook.


    MGG: I love that your podcast is short, bite-sized chunks of information for entrepreneurs rather than the hours-long formats that many other entrepreneurs publish (some of them are great). Business-related or not, what are a few podcasts that are in your queue?

    KR:


    MGG: Okay, last question. What are your top 3 (or 3 that you like/believe in) holiday marketing and/or networking tips for small businesses?

    KR:

    • Plan ahead. Thoughtful promotion takes time, and we don’t want to sacrifice authenticity just to meet a goal. Give yourself time to plan and market special events or promotions. Depending on your industry and its offerings, allow 30-60 days to promote those important events and launches.
    • Join the conversation. If you are connected to your audience and their needs, you will also understand that you need to meet them where they are. Gain some insight into what their challenges are during this time, and ensure that what you offer is relevant and timely.
    • Get creative and show your personality! The holidays are a great time to showcase your personality or that of your brand, so have fun with it if that is your style! If you are honest with your perspective and delivery, you will attract those who love you and repel those who don’t. Either way, you will be showing up authentically and remain focused on connecting with clients who are the best fit.

    We’re so grateful for Kate’s time and sage advice. You can find her at her website, on Instagram, Facebook, Apple Podcasts and Spotify.

    And from our Media Garage family to yours, we wish you a very merry holiday season.